You're listening to the Creating a Brand podcast where we deliver weekly masterclass interviews on topics to help you make your first or next step in business the right one.

I'm your host, Alex San Felipe. In order to grow a successful business, it takes a healthy team working together to achieve a unified mission, but most small business has struggled to get past a certain point of growth due to the inability to retain talent. Today I'm talking with Adrian Gostick. Adrian is the author of the book titled Anxiety at Work, along with many other bestsellers. In this episode, Adrian explains to us that

anxiety is one of the leading causes of employee turnover and that if we wish to build a unified team

that is positioned for business growth, we need to create a lower anxiety work culture.

For links to resources that will be mentioned during this episode, please visit CreatingAbrand.com

slash 095.95. And now here is my conversation with Adrian Gostick.

Adrian, welcome to the Creating a Brand podcast. Hey, Alex, delighted to be here. Thanks so much.

Yeah, absolutely. I'm really glad to have you here. And I mentioned this offline, but your book, The Carrot Principle that you and Chester wrote together a while

back, changed the way I motivated and managed my teams back in the corporate world as in aerospace.

So I wanted to personally just say thank you so much that it actually had an impact on you while you're, yeah,

you know, a director of a, you know, of an aerospace organization, you know, there's a lot of

pressure on you and stress on you that you found ways to be a little bit more human and empathetic

as a leader. I mean, good for you. That's awesome. Yeah, thank you so much. I'm still carrying that with me today, obviously, but at that point in my life when I was managing a lot of people, that really,

like, hit home. It was what I needed that time. So thank you for that personally. It's great to have

the opportunity to talk to you today. Oh, it's my honor. So today, I really want to focus on your

book, Anxiety at Work. And I'm excited to talk about this because we have talked about anxiety before on

this podcast. Actually, two times before. We talked with Dr. Caroline Leif and Rebecca Lyons. We talked

about anxiety and stress from an individual standpoint, never from the perspective of a team that

someone's managing. And although many of the listeners, they're new in business, it might be just

them or them just starting to bring on teams, this is important to get right from day one. And I want to mention that I didn't.

I mentioned this to you. I realized after reading this book that there was some things I was doing with

I've got five people working with me now. And I wasn't handling some of these things properly,

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