What if I told you that there's three ways that you can make a million dollars from your book, and it's probably not what you think. I'm brought here today, Mr. Cameron Herald, and we're going to be talking about how he's done this. So how he's made a million bucks from this first, how he's made a million bucks from this second channel, third channel. He's published seven books. They've done extremely well. Over $5 million in sales, $30,000 copies just last year. He's going to break it all down, Cameron.

Welcome.

Thanks. seven books. They've done extremely well. Over $5 million in sales, 30,000 copies just last year. He's going to break it all down. Cameron, welcome. Thanks, Chandler. Appreciate it. So let's dive in. Let's start with maybe the one that I'm assuming the most insignificant one for you. What's that? Yeah, most people, I think, write a book with the hopes of selling lots of books and living off that royalty stream that comes in. That was

actually the last reason I wrote a book. And the reason was when I started back in 2010, I was getting

ready to write my first book and I was working on all the content. I was talking to lots of friends

who had written books. I started to learn that, and this number might be close or partially accurate,

but it was something like most

authors never sell more than 500 books. So I'm like, wow, if I'm like most authors and I only sell

500 books and I'm making eight bucks a book, I'm going to make four grand. I'd better not do this

deal to make four grand in royalties. I got a little bit lucky with making the over a million

dollars on royalties, but I also understand how to market my book without having to pay someone to do it for me. I think for each of these, the R of the S and the B, not only have I made a million dollars from each, but that was probably a million dollars in gross margin. I didn't spend 800 grand to make a million. So the way that I made the royalties, the way that I sold lots of

these books, the first one was I'm a bit of a self-marketing machine, right? My first book was

written back in 2010. So I started talking on Facebook. I started sharing it on LinkedIn. I started

doing some early YouTube videos. I started talking about it on stages. And then what I learned very early on was the more that I talked about my book, the more that people would buy it. But also the more that I gave away copies of my book, the more that they would tell people to buy it. So one of the secret lessons I learned here, and it only works if you work with a company like you. If you're not with a self-publishing school and you get a traditional publisher like a penguin

portfolio or a Wiley or somebody else, you can't do what I'm going to teach you. What I learned was in 2010 at an event that Dan Martel and I were at together called MetaBridge. I was super excited because I sold 10 of my books from the stage and they paid me $20 a book and I had 200 bucks in my pocket to go get massagers and grab some drinks.

And this guy, Jeffrey somebody, he was the former CMO of Xerox, gave away a copy of his book to everybody in the audience. And I'm like, why did you do that? He said, well, there's 300 people. And if they all have a copy of my book, that's where the business is going to come from. So I thought about it. I was like, okay, the math for me is about $3 a book published,

about a dollar a book, say, to ship it, $4 a book. If I gave away 300 book, that's $1,200. That's not a lot of money. If I send out $1,200 in books to 300 people and I land one coaching client that pays me $48,000 a year, I can give away books all the time.

But the secret, because I'm always this entrepreneurial hustler, is I said, I will land a speaking event. And then what I do right after the speaking event is I say to the group, hey, I totally forgot to ask you about books. How many people are coming to the event? And they say, oh, there's going to be 300. So then I reply, tell you what, how about I send you a copy of my book to everybody

in the audience, $10 a including shipping and almost half the events say yes so then off amazon i ship all the books out and i make about six dollars a book net where some of the royalties come in but about half the audience says you know what we can't afford it so i go tell you what how about five dollars a book including shipping well with amazon self-publishing and their publisher author, you can get it down what, how about $5 a book including shipping? Well, with Amazon self-publishing

and their publisher author, I think you can get it down to way below the $5 a book including shipping, but about 25% of the group say, yes, we'll pay you five bucks a book. The ones that say, no, we can't afford it. I want to blow everybody away. I'm sending books to everybody. I'll I'll purchase it off Amazon and ship them to you, and I'll do a book signing at the end, and I blow them away.

So now every event that I ever speak at gets a copy of a book, but they're now telling people, which drives back to here. The other thing that I did that really drove royalties, and I learned this from a couple of very successful authors, was it's about owning the buy box on Amazon. You really have to be not just like a number one bestselling author

for the day, but you have to stay a number one bestselling author. You have to stay, which means you need

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