Hi, you're listening to one of our squiggly shortcuts. These episodes are designed to be quick to listen to

and easy to take action with. And today I want to talk to you a bit about the power of persuasion and three

simple ways that you can increase your persuasion at work. So let's quickly talk about why this matters.

Persuasion means that we have more influence with the people that we work with.

So if you are trying to get your ideas across or you want to influence an outcome that is going to support your work, then persuasion is a skill that really matters.

But it's not one I think that we're always taught to do.

And some people do it brilliantly. And some of us are struggling to know what to do differently. And so we're going to borrow some insights from Robert Caldini, who's done lots of work in this area. And there are three simple things I think you can do that will increase how persuasive you can be in the moment. So if you're in a

conversation with somebody and also increase how persuades if you can be over time. These are

research proven and I think they are relatively easy for everyone to do. So the first thing in

the moment to increase your persuasion is mirroring. So when we mirror people,

that creates a connection with somebody and it increases how influential we can be with them

and how persuasive we can come across. The obvious way to mirror that people talk about is body

language. But I think you have to be really good at that. I think when people talk about

mirroring, it's, you know, someone crosses their arm, you cross your arm. If someone leans forward,

you lean forward. I think you have to be very good at that for it not to look forced and fake.

So a more subtle way of mirroring that I like to do is with mirroring people's language. So listen to the words that they're saying. So if they're

talking about performance or efficiency, you can then start to mirror their language. Play those

words back to people. It becomes more persuasive in your communication and create some

slightly different points of connection. So that's the first one for In the Moment.

The second thing for In the Moment is likeability.

So you are more persuasive when people like you.

Now that doesn't mean that you have to be just super nice to everybody

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