3: Violet Anna Lieby | Pay It Forward With A Purpose-Led Business
Care More Be Better: A Podcast For Sustainable Social Impact and Regeneration
Corinna Bellizzi
5 • 1.3K Ratings
🗓️ 10 February 2021
⏱️ 22 minutes
🧾️ Download transcript
Summary
In this episode we dig into the concept of paying it forward. You’ll hear the story of Henry Darby, a high school principal in South Carolina, who took a part-time graveyard shift at Walmart, so he could pay his salary forward to students in need.
We bring home the pay-it-forward concept as we tell the sweet story of The Giving Cake, a cupcake company that donates 100% of their profits to community charities. Violet Anna Lieby describes how decorating cakes moved quickly from hobby to passion project and became a business in the midst of the COVID-19 pandemic, launching in December 2020. The Giving Cake now delivers beautiful floral cupcake bouquets direct-to-consumers all over Santa Cruz County. Their customers even get to choose which charity their purchase will benefit every time they place an order. You’ll discover how to vote with your dollars and your time.
Resources discussed include a charity finder (linked below) so you can join us and pay-it-forward in your community by donating your unique skills and time to charities in need.
Resource Links:
Henry Darby’s Story - Today Show Coverage: https://www.today.com/video/principal-who-took-night-job-to-help-his-students-gets-a-heartwarming-surprise-100216389613 Henry Darby’s Story - ABC7 and WCIV-TV Coverage: https://abc7.com/10154901/?ex_cid=TA_KABC_FB&utm_campaign=trueAnthem%3A%20New%20Content%20(Feed)&utm_medium=trueAnthem&utm_source=facebook&fbclid=IwAR2Qcgs1JCw3D8Gatw1fuU5x-1uYuq33Z3Q0uiUUllp2eApf9kDSIiSh6aA
The Giving Cake: https://www.thegivingcake.com
Find Charities To Support: https://www.charitynavigator.org/
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Transcript
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| 0:00.0 | Welcome to Care More Be Better, a podcast for people like you who care about the social impact of conscious companies and everyday heroes. |
| 0:09.6 | Hear inspiring stories from those who put people in planet before profit and personal gain. |
| 0:15.2 | You'll learn how you can make a difference, vote with your dollars, and get involved today. |
| 0:20.1 | Here's your host, Karina Belizzi. |
| 0:24.0 | Hello, fellow do-goaters and friends. I'm your host, Karina Belizzi, an activist and cause |
| 0:29.1 | marketer who's passionate about social good and sustainability. Today, I want to start by telling |
| 0:33.9 | you a little bit of a story. This was reported on January 30th, 2021, so just the last |
| 0:38.8 | weekend when I'm recording, by ABC 7 and North Charleston, South Carolina. Moved by a need to |
| 0:45.4 | help his students, a South Carolina high school principal took on a part-time job at Walmart and |
| 0:51.3 | donated his paycheck to those in need. Let's think about that for a moment. |
| 0:55.4 | A principal of a high school has started a part-time job. What was a straw that broke that |
| 1:01.1 | camel's back? What propelled him into action? Well, he tells the story, and I'll share the link |
| 1:06.1 | in comments to this show. In an interview on WCIV TV, he said, a couple of years ago, I had two students |
| 1:13.9 | who were females sleeping under the bridge. There was another situation where a former student of |
| 1:19.3 | mine and her daughter were sleeping in their car, and another situation where a former student |
| 1:24.2 | needed funds for her water and light bills. His name is Henry Darby, and he's been working at Walmart for two years already, |
| 1:33.0 | three nights a week, 10 p.m. to 7 a.m. to help students in need. He's paid that salary forward |
| 1:38.8 | to help ensure his students don't have to sleep under bridges or sleep in their cars, |
| 1:43.8 | that they have water flowing |
| 1:45.0 | and the lights on. His selfless efforts went viral when his students found him working at Walmart |
| 1:50.4 | and started to share the story. And the result was an outpouring in donations from the community. |
| 1:56.1 | Nationwide, over $100,000 has now been donated. Once his story went viral, well, guess what happened next? |
... |
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