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ProjectME with Tiffany Carter – Entrepreneurship & Millionaire Mindset

3 Tips on Getting Free Press Attention for Your Business EP024

ProjectME with Tiffany Carter – Entrepreneurship & Millionaire Mindset

Tiffany Carter

Self-improvement, Education, Entrepreneurship, Business

4.91.9K Ratings

🗓️ 29 August 2018

⏱️ 30 minutes

🧾️ Download transcript

Summary

As a former TV newscaster for NBC and CBS, I have been approached in every way possible with people, publicists, and companies trying to get publicity for their business, brand, or cause.

On this episode, I cut through the crap, to share with you exactly how to approach news outlets to get media attention, and what to absolutely NOT DO.

You can hire an expensive publicist, but unless that person was a former journalist, producer, or editor….they really don't know how we think and operate. So I'm going to tell you. Get your pen and paper ready….so we can get you some free publicity.

Welcome to ProjectME the Podcast with your host Tiffany Carter, who takes the mystery out of making BIG money. A former NBC and CBS TV journalist, turned multi-millionaire entrepreneur, teaching you all things wealth, worth, and business.

You can follow Tiffany on Instagram @projectme_with_tiffany or on Facebook @projectmewithtiffany.

Transcript

Click on a timestamp to play from that location

0:00.0

Welcome to Project Me, the Project Me, the Podcast, I'm your host Tiffany Carter, the founder of Project Me, multi-millionaire entrepreneur,

0:16.1

former TV newscaster, money-making expert, female empowerment speaker, and self-proclaimed

0:22.4

office supply addict.

0:24.2

My mission is to take the mystery out of making big money.

0:27.6

Every week on Project Me the Podcast, I'll share success tips, strategies and stories from other entrepreneurs, experts and millionaires,

0:36.3

showing you exactly how you can achieve your most exceptional life.

0:40.8

Now let's get to it. You are listening to Project Me with Tiffany Carter, the podcast.

0:51.0

Episode 24, three tips on getting free press attention for your

0:56.4

business you guys this episode alone I would say is easily worth about $20,000 to $30,000 of information given that I know how much

1:09.1

individual publicist costs to hire and retain along with if you were hiring you know a PR firm itself

1:17.0

so I wanted to give you some three tips that were actually actionable that you could implement starting today and you wouldn't have

1:27.0

to hire that publicist.

1:28.9

Now at some point in businesses it makes great sense to hire a publicist but that is not usually until

1:35.2

you're bringing in heavy heavy cash and by that I mean like a million dollars of

1:39.6

revenue it's rare that I would advise any of my private clients or group clients to hire and retain a high-level

1:50.4

publicist until you're at that mark. Because a lower-level publicist until you're at that mark.

1:53.2

Because a lower level publicist,

1:55.7

not that they can't get you some press attention,

1:58.7

but you want press attention that converts into sales that actually does something for you.

2:04.0

Not just, you know, you know how they have that line of,

2:08.0

you know, any press is good press?

2:10.0

There is some truth to that, but when you're putting dollars behind it, you want to be able to see some kind of a return.

...

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