3 Tips For Better Subject Lines | Ep. #1044

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 10 June 2019

⏱️ 9 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In episode #1044, we discuss tips for better subject lines. Tune in to hear what you could be doing better. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 3 Tips For Better Subject Lines [00:35] Salesloft has people sending millions of emails out. [01:33] Research shows that subject lines with just one word out-perform the average email by 87%. [01:50] This casual subject line mimics more casual emails you might receive from friends. [03:15] “Hey, Jane” performs better than just “Jane”. [04:00] The more “human” the subject line, the better. [04:15] Emails need to be under a certain word count to be successful. [04:30] Avoid bullet points, as emails with bullet points get lower reply rates. [05:45] Eric isn’t sure if you should omit opt-out links, because you will get spam complaints. [06:20] The more your list engages, the better your open rates, deliverability, etc. [06:35] That’s it for today! [06:40] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

Click on a timestamp to play from that location

0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your page speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a
0:49.3	great way to improve your load time. Welcome to another episode of Marketing School.
0:55.0	I'm Eric Sue.
0:56.0	And I'm Neil Patel.
0:57.0	And today we're going to talk about three tips for better subject lines.
1:01.0	So let me give some context for this one.
1:02.0	So Nia and I were talking
1:03.3	about this and there is a sales company out there, a sales product called
1:07.8	Sales Loft and they have people sending millions and millions of emails so they can
1:12.4	see what emails tend to produce the best right
1:15.3	that from a sales perspective but also keep in mind when you're sending emails you are doing the same thing in marketing too
1:20.7	You're trying to get a higher open rate. You're trying to get a good reply rate as well so that is the context behind this and they have a couple of tips in here
1:27.6	Well and before we dive into the tips keep mind they're not only doing this in quantity, they're doing this
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Eric Siu and Neil Patel, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Eric Siu and Neil Patel and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.