We think that someone is not motivated because they're not doing their jobs.

We're like, oh, they just lack motivation.

Like, they're just not right for this team.

The reality is, is that most people aren't motivated because you haven't created an environment

or the conditions to allow someone to express their motivation.

How do you create an unshakable business?

I cross $100 million in net worth by the age of 28.

Now I'm growing Acquisition.com into a billion dollar portfolio. In this podcast, I share the

lessons I've learned in scaling big businesses and helping our portfolio companies do the same.

Buckle up and let's build. What I want to share with you today is why you can't scale your business,

specifically online business, but this could apply to literally any business that you're thinking about.

I just happen to have three that I have built myself that are online businesses,

and that is why it's relevant to me.

And so the reason I want to share this with you is because I think that this is probably the most painful thing as an entrepreneur,

because I think most of us got into this because we want growth,

we want progress. And as long as we're making progress, we feel like we're going in the right direction.

But when we're not, it feels like crap. And what I've seen a lot of the time is that when people are

talking about why they can't scale their businesses, and I say this after coaching thousands of people

and also calling myself on my bullshit many times, is that it's never the thing you think it is,

right? We tend to point to the things that are comfortable for us to talk about, right? And so for a lot

of entrepreneurs, that might be the product, the market, the acquisition, right? But we don't want to

point to the things that we're not good at or don't understand, which is people, right? And so that's

...