3 Reasons Why Apple is Building Out Advertising #1915

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 13 November 2021

⏱️ 4 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Apple has built a narrative around its beautiful design, prioritizing user experience, and above all protecting user privacy. Their foray into advertising is an opportunity to further this narrative by leveraging their many platforms to target existing users. To learn more about what lies behind their new strategy, tune in today! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 3 Reasons Why Apple is Building Out Advertising. [00:25] Reason one: all the recent changes in privacy standards and regulation pose an excellent opportunity to advertise to customers using their apps. [01:00] Reason two: they can use it to further the narrative they’ve created for their brand, which prioritizes user experience and privacy. [02:01] Reason three: Apple has a huge amount of data from their app users, giving them the tools to create incredibly specific and targeted advertising. [02:32] That’s it for today! [02:46] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Links Mentioned in Today’s Episode: Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

Click on a timestamp to play from that location

0:00.0	Welcome to Marketing School, the only podcast that provides daily top level marketing tips
0:06.4	and strategies from entrepreneurs that practice what they preach and live what they eat.
0:11.8	Let's start leveling up your marketing knowledge with your instructors, Neil Patel, and Eric
0:16.8	Sue.
0:17.8	All right guys, before we start, we got a special message from our sponsor.
0:24.1	If you want to rank higher on Google, you got to look at your paid speed time.
0:28.6	The faster your website loads, the better off you are.
0:31.4	With Google's Corvital update, that makes it super, super important to optimize your
0:35.5	site for low time.
0:37.7	And one easy way to do it is use the host that Eric and I use dream host.
0:42.2	So just go to dream host or Google it, find it, check it out, and it's a great way to
0:47.1	improve your low time.
0:48.6	Today, we are going to talk about three reasons why Apple is building out advertising.
0:54.8	Well, the first reason is really simple.
0:57.6	There's a huge opportunity now with all the privacy changes, Facebook got hit quite
1:02.4	hard.
1:03.4	Even their recent earnings, they got hit from it.
1:06.1	And it opens up an opportunity for Apple plus it's a massive market, Google, Facebook,
1:10.5	I know Facebook is now meta, but still they make the majority of the revenue from advertising.
1:15.5	Apple has everyone using their products.
1:18.1	Why not advertise to all those people?
1:20.1	It's a massive revenue generator for them.
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Eric Siu and Neil Patel, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Eric Siu and Neil Patel and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.