Welcome to the Graham Cochran Show, where each week I help you create more money, margin, and meaning in your life.

I'm your host, of course, Graham Cochran.

Let's get into it.

I've made over $15 million selling online courses, just online courses. But here's the thing.

I've stopped selling them. And no, it's not because courses don't work. It's bigger than that.

It's because the business model has changed. Buyers have changed. And honestly, I changed. So today, I'm going to

break down the three reasons I've walked away from online courses, what I'm doing instead.

And most importantly, how to know if courses still make sense for your business in 2026

and beyond. Now, I've been talking about the business online coaching course

info product space shifting for the last year or so. We've talked about how to future-proof

your online business, how you need to move away from relying only on courses to include communities

and coaching, all these other things. This has been something that's been

happening for the last three years easily, and this is not new. It depends on who you listen to

and if your head's in the sand or what, but this is not a new thing. But what I want to share today

is that I literally do not sell online courses anymore. It's not something

I promote. I don't do any launches to my list for courses anymore. And it is a big deal because

that's all I did for the last 16 years, if you really want to include everything I've done.

I've been in the online course space. I wrote the book on this,

how to get paid for what you know. I literally have built my business around online courses,

but things have changed. And so I get asked a lot by my clients, by people that come to my

challenge, by people on YouTube. Like, are you still doing online courses? Do

online courses still work? I'm filming my course. What do you, like, what? And I can't, like,

...