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The GaryVee Audio Experience

3 Pieces of Marketing Advice for Every Business Owner

The GaryVee Audio Experience

Gary Vaynerchuk

Business, Marketing

4.818.3K Ratings

🗓️ 17 June 2024

⏱️ 10 minutes

🧾️ Download transcript

Summary

Today's video is an interview Gary did with Ken Moskowitz for his podcast Ad Nerds. They discuss various aspects of marketing, branding, and the use of social media for business growth. Gary emphasizes the importance of organic social content on platforms like TikTok, LinkedIn, YouTube Shorts, and Facebook Reels. He also encourages small business owners to start learning how to use A.I. tools and to establish a core platform, such as a podcast or a social media series. He also discusses the value of both organic and paid content in today's algorithm-based world, suggesting that businesses should focus on creating strategic organic content and then turning successful content into paid ads. Hope you enjoy!

Transcript

Click on a timestamp to play from that location

0:00.0

I don't even know why I bought these speakers for probably a thousand dollars like that

0:04.7

swoosh made me do it and Virgil Ablo and Off White made me do it.

0:08.4

It wasn't an ad. I didn't see an ad.

0:10.3

Wasn't you know marketing it definitely wasn't sales.

0:12.2

This is the Gary wasn't, you know, marketing, it definitely wasn't sales.

0:16.3

This is the Gary V audio experience.

0:21.4

Gary V finally, welcome to the AdNirds podcast, my friend.

0:24.6

It's so good to be here. So let's dive right in Gary if you're talking to a small business owner today what are three things that

0:30.9

you would tell a small business owner right now that they should be doing in their marketing.

0:35.0

Organic social content specifically on Tik-Tok, LinkedIn, YouTube Shorts, Facebook Reals,

0:42.0

really thinking about starting to learn how to use AI, you know,

0:48.6

really prompt engineering, which means what do you enter into all these AI apps to get good output?

0:55.0

So starting the journey, like don't be crippled by what I just said.

0:58.0

I know that sounds complicated, but this would be like,

1:01.0

it would be like me saying, get on the internet or start a Twitter account in 2006 for

1:05.9

Twitter or 1999 87 for the internet like I don't need you to be an AI expert but I definitely don't need you to put your head in the sand and not have ever touched an AI tool like mid-journy or even Bing has a really easy plug-in to make creative from it. So that's number two.

1:22.9

And then number three, doing what you're doing right now.

1:26.8

Every business needs to have a core platform,

1:30.8

you know, a show, a podcast, a go-to social media series.

1:37.0

Like everyone now is in the business of being a media company

1:40.0

and then they happen to do something.

1:42.0

They happen to be an agency. They happen to do something. They happen to be an agency.

...

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