Hey everyone, welcome back to Be You with Be You. In today's episode, you'll gain invaluable insights into your own transformative journey and discover the key steps to embrace change, adapted challenges, and unleash your true potential. Don't miss this enlightening episode that will leave you empowered, equipped, and ready to embrace the transformative power

of change in your own life.

Tune in to episode 101, three phases of change, how winter can be a winning season.

So we're talking about the three phases of change.

Do you all care if I go through with you really quick?

I'll give you an abbreviated version.

And so as everyone's trying to figure out these really intellectual conversations of AI and technology

and, you know, different business models, I think that for me it's very apparent.

And this is what I want everybody to realize for several reasons is that you're not alone, right?

But I want you all to understand what we've been going through in the phases of these changes

that really starts off seating and fear.

So the phase one of any type of transformation or transition or change

is that when people become fearful or they have this massive level of uncertainty,

they go to a position of, I'm going to protect. I need security. So what happens when you go into a protection

state or you need security, you completely disconnect from your desire and your ambition because

you're protecting yourself. And so that's the first phase. I think that we all started

experience this. A lot of times before a winner season or before

a soft economy or a recession, people start hearing about what's coming and they start getting

scared so they start protecting themselves, right? Because they don't understand what's going to

happen. But they understand with the recession,

comes layoffs, because it's financial devastation. We've all heard the horror stories. But for us,

I think it was a double whammy because when COVID happened, this created uncertainty where people

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