4.8 • 1K Ratings
🗓️ 22 May 2018
⏱️ 6 minutes
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0:00.0 | If you're going to build something from nothing, you've got to know what really works. |
0:07.0 | I took a thousand dollar loan and built a five billion dollar business, and now I make smart investments in new businesses on Shark Tank. This is Barbara |
0:15.7 | Corcoran and you're listening to Business Unusual. On this episode, stop striving for work life balance. |
0:23.8 | It just doesn't exist. |
0:25.6 | But first, perception creates reality. |
0:30.0 | You've got to look successful and get people to believe in you before you can become successful. |
0:35.0 | Let me tell you a story. |
0:37.0 | I'm sitting at my desk running the courtroom group way back when, |
0:41.0 | when my salesperson from hell burst into my office, demanding that I do |
0:46.0 | more advertising for her so she could get leads to sell apartments to. Well, of course I had no |
0:51.1 | money and didn't want to tell her that, and she complained so much. |
0:54.2 | I thought if I had a gun on my desk, I would just take it out and kill her. |
0:57.6 | But instead, I decided to do something about her complaints. |
1:02.4 | When she left the office, I took my 11 sales company wide for the year, added them up, divided by 11, and came up with a $54,000 sale price. |
1:12.0 | I decided to turn that into a report. I named it the corporate report and I type next to that average price, average New York City apartment price. |
1:21.0 | Thinking the report looked a little lonely on the page, not a lot of typing, I put in a byline |
1:26.2 | that said, conditions and trends in the greater New York City marketplace. |
1:30.9 | And I mailed it out to every reporter who wrote for the New York Times that day, |
1:34.2 | sports writers, news writers, hoping something would come of it. |
1:37.6 | Well, at first, nothing did. Nothing ventured, nothing gained. |
1:41.2 | But a week later, I opened up the New York Times real estate |
1:45.1 | section and the headline reads, New York City prices hit all time low and |
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