Welcome to How Leaders Lead. I'm Kula Callahan, here to bring you another edition of three more questions with David Novak. David, we have such a fun conversation to talk about today. I'm so excited about this one.

I am too because today we're debriefing my conversation that I had with Tim Schur, the CEO of David Novak leadership.

And Tim's an absolutely sensational guy. So it was fun having the conversation. And I think he had a

lot of really good insights in the podcast. I was surprised. I didn't know that he was that smart.

Well, I've had the privilege and the pleasure of working with Tim for a number of years now,

even before we both worked at David Novak leadership.

And I'm thrilled that the whole world gets to hear his hard-earned wisdom about what it means

to lead really well.

With that, let's get into today's questions.

All right, fire away.

Question number one, and David, you knew I had to ask this.

You've worked with Tim for a few years now.

What made you hire him in the first place?

You know, I found Tim at a very fortunate time in his life, and I think even more so in mine.

He had just left Storybrand where he was the chief operating officer and helped build that

company into a marketing powerhouse.

And he had wanted to write a book, The Secret Society's Success, and he knew he needed to really

focus on that.

And he had just completed that.

And I read that book and I absolutely love the book.

And then I asked him if he'd be interested to do some freelance work with me

and basically help me take the How Leaders Lead podcast to the next level.

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