Welcome to How Leaders Lead. I'm Kula Callahan, and I'm here with David Novak to bring you

another edition of three more questions. David, today we're debriefing your conversation with

Paul Brown. Paul is the co-founder and CEO of Inspire Brands, which is the parent company

of six iconic brands that everyone listening to

this podcast, number one has heard about.

Number two has eaten at.

Yeah, and what are those brands, Kula?

Those brands are Arby's, Buffalo Wild Wings, Sonic, Jimmy Johns, Baskin Robbins, and

Duncan.

And America runs on Duncan.

Well, America gets a lot of fuel in all those places, for sure.

This conversation is an excellent one because all of the conversations that we have are

excellent. But what I really loved about Paul is that he just

gets down to exactly what it is he does and exactly what his restaurants do. And they just

double down on the obvious. And what I love about that is that they've seen success doing it.

And there reminds me, David, of one of your favorite sayings that they use a lot of common sense,

but common sense, sadly, is not all that common. Yeah, there's no need to complicate the

uncomplicated. That's what I think Paul has really figured out in the world of marketing and the

world of branding. He knows to simplify, get to the essence of what a brand offers, and then find some

way to communicate it in a way where you just can pound at home every single time with every

kind of communication and every kind of media vehicle you would think about, whether it's social

media or network television. David, we'll get into the questions in one second, but you asked Paul to do this in the

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