It's, you know, I remember I was shooting in the studio one time with two cameras side by side.

And we're watching the playback of the video and like my son who was there, he goes, Dad, where the heck are you?

Where are you looking? I said, between the two cameras. He says, we got to reshoot it. We got to choose one camera.

We got to choose the audience we're speaking to, speak their language, and then we'll bring up

another message for the other audience.

Otherwise, we're splitting the hairs or we're going to, like you said, we land with one,

but not the other.

And then we start blaming the ads.

We start blaming the copy.

We start blaming.

Wait a second.

Maybe we're just talking the wrong language or meeting them in the wrong place.

You're listening to a conversation that I had with my good buddy Mel Abraham. Mel is an entrepreneur whose mission is to help others discover how to build their own expert business

and become an authority brand and thought leader in their space. And I asked Mel to come on to the show here because more and more,

I see online experts missing the mark when it comes to connecting with their target audience,

whether it's through their Facebook or Instagram ads, their content, their videos,

their presentations, et cetera.

And as you'll hear Mel explain, missing the mark

like this comes down to understanding what level of market sophistication or market saturation,

as Mel likes to say, that you're playing in your business and that most marketers are playing

in the wrong level of market sophistication.

So today, you're going to learn exactly how to connect with your audience and also separate

...