Summary
In Young Again, Kirsty Young asks her guests what advice they would give to their younger selves and in this episode Jamie Oliver shares with Kirsty the ups and downs of his career.
Despite having always struggled with the written word he’s published 25 cookbooks and is one of the UK’s best-selling authors. His original dream was to run a country pub but his TV career took off and led to cookbooks, a restaurant chain and high-profile campaigns for better food. It’s been a life lived in public. If he could go back, would he do it all again? He talks to Kirsty candidly about whether he’d choose the life he’s got or swap it for a quiet life running a pub instead.
Producer: Sam Peach Content Editor: Richard Hooper Editor: Alice Feinstein Senior Technical Producer: Duncan Hannant Presenter: Kirsty Young
A BBC Audio Production
Transcript
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| 0:00.0 | Why do some big successful brands go bust? |
| 0:05.0 | Toast is back for a new series, taking a look at the decisions that often left investors burnt. |
| 0:11.0 | I'm Sean Farrington, a BBC business journalist. I'll be hearing about the hype. |
| 0:15.0 | They're going to do the deal that makes them the most money at that point of time. |
| 0:19.0 | And I'm picking what went wrong, talking to owners and employees to ask, what can we learn? |
| 0:25.4 | It was being undercut by similar rivals. It just couldn't survive. |
| 0:30.3 | Toast. Listen first on BBC Sounds. |
| 0:35.2 | BBC Sounds, music, Radio, podcasts. |
| 0:38.8 | Hi, I'm Kirsty Young, and this is Young again, my podcast for BBC Radio 4. |
| 0:49.1 | What conversations would you have with your younger self? |
| 0:52.2 | How do you reflect on the big decisions you've made? What have you learned from your life so far? |
| 0:58.4 | In this edition of Young Again, I'm talking to an entrepreneur who blazed a trail in his early 20s, as a TV star with a talent for cooking and communicating that made the kitchen seem cool. It's a recipe for success that's lasted for decades. |
| 1:14.0 | Affable, straightforward, upbeat. |
| 1:16.0 | Having already met him a bunch of times, I thought I knew what to expect. |
| 1:19.4 | But I was very surprised by the twists and turns our conversation took. |
| 1:24.7 | In this edition of Young Again, I'm in conversation with Jamie Oliver. |
| 1:32.9 | So I started looking at this, the new book. And I thought, here's yet another new book. Does the |
| 1:39.0 | World Need Another New Cookery Book? And then I thought, yes, it bloody well does, because this is |
| 1:42.7 | fascinating. So I love the five ingredients. |
| 1:45.2 | Thank you. But the thing you say in the introduction, because I was just reading it just before you come in, is it says, I'm not one for nostalgia. |
| 1:50.8 | And I thought I'm just about to ask you to kind of go back into the past. Is that a place of comfort, discomfort, |
| 1:57.4 | not you're not familiar with it? I mean, look, don't want to sound like a hypocrite, |
... |
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