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The Allusionist

3. Going Viral

The Allusionist

Helen Zaltzman

Words, Entertainment, Education, History, Etymology, Helen Zaltzman, Linguistics, Arts

4.73.8K Ratings

🗓️ 28 January 2015

⏱️ 14 minutes

🧾️ Download transcript

Summary

Remember when ‘viral’ used to only mean something bad, eg. something that would make you ill or destroy your computer?

How things have changed. Tom Phillips from Buzzfeed UK explains the language they choose to make content go viral.

Visit http://theallusionist.org/viral to find out more about this episode.

Tweet @allusionistshow, and convene at facebook.com/allusionistshow.

Support the show: http://patreon.com/allusionist

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Transcript

Click on a timestamp to play from that location

0:00.0

This is the allusionist in which I, Helen Salzman, smash the piggy bank of language to count

0:09.2

the coins within.

0:10.7

Coming up in today's show.

0:12.0

You know, people's oberies are not actually exploding because then it comes about just sort

0:17.0

of waking to the camera.

0:18.4

Let's prepare ourselves with a little light word history.

0:22.0

I was looking up the word broad as in an immoral or ribbled woman, and as is often the case

0:26.8

with slang words, its origins are annoyingly inconclusive.

0:30.0

It might have been suggesting that the women in questions, Pell, this was broad.

0:33.7

Or it might have been an abbreviation of a broad white, that is, a woman who was away from

0:38.0

her husband and thus available to other men.

0:41.3

But here's a curious fact, because broad was so insulting to women.

0:45.2

In the 1960s, the athletic event then known as the broad jump was renamed the long jump.

0:50.9

And yet, slide keeps are still called slide keeps.

0:53.9

Very inconsistent.

0:56.1

One with the show.

1:02.8

Remember when the word viral only meant something bad.

1:05.9

From its ancient proto-Indo-European route, virus turned up in many languages to mean poison

1:11.0

or slime.

1:12.0

However, in my lifetime, the word viral has evolved from describing diseases to things that would

1:17.7

scuffle your computer to your office's Liptub of Call Me Maybe, getting viewed 14 million

1:22.6

times on YouTube since yesterday.

...

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