Hey there, you're listening to the Jasmine Starshow and I'm very happy you're here.

Do you know what makes sales on social media?

No.

It's not the amount of followers you have or how pretty your feet is.

I hope you didn't actually think the answer was that superficial.

I mean, let me just break it down for you.

What makes sales on social media is drum roll, please.

Trust.

In order to purchase your product or service, your followers need to trust you.

They need to have no doubt in their mind that you have a solution to their problem and

that you're the person or business to solve it.

In the way that you do that, well, that's what you're going to hear today in my conversation

with John Cazman on his podcast, Target Market Insights.

Now, I'm going to take a step back and I'm going to let you know that John's podcast is

all about real estate investing.

Now you might not be in real estate investment, but it doesn't mean that the takeaways from

this episode don't apply to small business owners in general.

I actually really enjoy this conversation.

I am a big fan of being a guest on other podcasts, but it's when I repurpose those conversations

from other podcasts on my podcast.

That's me saying like, yo, pay attention because something magical really happened here and

we're giving crunchy, tactable.

...