#3: Dave Ramsey—How to Be the Guide and Attract More Customers
The StoryBrand Podcast
StoryBrand.com
4.7 • 2K Ratings
🗓️ 28 March 2016
⏱️ 35 minutes
🧾️ Download transcript
Summary
Donald Miller talks with personal finance legend Dave Ramsey about how to position your business as a guide and focus on your customers' successes. Dave intuitively understands this marketing strategy, and it's a huge reason why his products and content have impacted millions of people. In this episode, you'll discover exactly how to make this powerful shift in your communications and tap into your customers' most powerful motivations.
Visit http://buildingastorybrand.com/3 to get an unedited version of the interview with Dave Ramsey, along with a video of Don's website critique.
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Welcome to the Building of Story Brand Podcast. This is season 1, episode 3. |
| 0:09.2 | I'm your host Donald Miller. I'm here with Dr. J.J. Peterson. Hello. I really want to call you Dr. J. You can. You got |
| 0:16.0 | your PhD two months ago? Yeah pretty much it's kind of still wrapping up but yes. |
| 0:21.0 | In communication. Oh so you're not a doctor yet? |
| 0:23.0 | Well, it's all confusing. |
| 0:25.3 | You can call me that, but it's, I'm what's called PhD A-B-D, which means that I have... |
| 0:30.0 | Afterbirth death? |
| 0:31.0 | Yes. |
| 0:32.0 | Brilliant. So I'm wrapping up my dissertation right now. It's an |
| 0:35.0 | asterisk. Yes, basically. It's like a Home Run record, but you use steroids. |
| 0:38.3 | Little bit. It's like when you go and see a resident at a hospital, they're a |
| 0:41.6 | doctor, but they're not really a doctor that's |
| 0:43.5 | kind of where I'm at right now that's right so on an airplane uh-huh somebody's |
| 0:48.6 | having some trouble over the intercom is there a doctor aboard can you legally stand up and say I'm a doctor |
| 0:55.3 | no no but I can record the person who does or you can help them with their |
| 1:00.4 | communication yes yes I could say you did not say that clearly enough. |
| 1:04.1 | Can you get back on the microphone |
| 1:07.7 | and understand who your character is, what the problem is |
| 1:11.2 | and how you. |
| 1:11.8 | A PhD in communication and an MDDBA D. B. |
| 1:16.0 | Yes, that's the only difference is basically just being able to save somebody on an airplane. |
| 1:21.0 | Well, this episode is of course episode three which is all |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from StoryBrand.com, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of StoryBrand.com and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2026.