Bei

See

Strong and get a show welcome to it a lot to discuss this hour. We will get to as much as we can possibly

Squeeze in

Right now a a guest who comes to us via an alert listener who recommended

The knife media which is a website well it's it's a website that analyzes media at report stories it points out spin and

And and bias and that sort of thing in a really really effective way it's a hell of an interesting project and Jen's Eric

Gold is part of the team is the editor in chief and co-developer of the knife media and joins us now Jen's are you

Good Joe thanks for having me on it's our pleasure. Yeah a listener emailed us and said guys you're so crazy about media bias and

Fighting spin and trying to understand what's actually going on in the news you ought to check out this website and I and I did and I was really really impressed how long is the knife media existed

Well thank you Joe it's been around for four years but it was just last year that we officially launched launched our site in its current form

Okay, all right fair enough. So why don't you tell us what's your what's your mission? How do you approach your your work day every day?

Well, we developed a scientific based approach to the news so our our concern from the very beginning was

Media coverage is becoming more and more more sensationalized more and more editorialized and we're string more from the facts

So we decided that we would apply scientific standards because that would help us be the most objective we could possibly be. Of course it can't be totally objective but

The most objective we could be in reporting the news and we developed a whole system to both rate other news outlets to determine how objective they are and then to

Report our own news in the most objective way. Well that's interesting and we got to be a hell of a challenge because every human being has you know

Biasis of one sort or another even if it's something incredibly innocent like you know

What's a hot day? Ask somebody from Phoenix and somebody from you know the Arctic they'll give you a different answer

Yeah, so you're totally right and and but you can either there are ways of describing our world that are measurable and quantifiable

Like science does or like the law does many times which is different than saying something very dramatic or sensational or vague or something like that.

Interesting so I mean for instance I'm looking at your analysis. It's one of your top stories today facts versus sensationalism in the coverage of the expelled Russian diplomats.

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