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Armstrong & Getty On Demand

3/21/18 A&G Hr. 3 The Cambridge Analytica

Armstrong & Getty On Demand

iHeartPodcasts

News, Daily News, Society & Culture

4.63.5K Ratings

🗓️ 21 March 2018

⏱️ 38 minutes

🧾️ Download transcript

Summary

He's known as The Ad Contrarian! Bob Hoffman is an author and marketing expert who joined A&G to help illuminate the issue of online privacy. Not to be missed!

Transcript

Click on a timestamp to play from that location

0:00.0

We got late night joke off coming up for all the comedians took on the Donald Trump

0:21.7

junior affair.

0:22.7

We'll see how everybody did with that.

0:24.3

I have low expectation of humor on that one.

0:28.0

For some reason.

0:29.0

Yeah.

0:30.0

And we've all been talking a lot lately about Facebook and this and that and the world

0:34.5

of Google, spy and honest and all that.

0:36.9

No.

0:37.9

Cambridge, Antelithica, etc.

0:39.3

etc.

0:40.3

Surveillance marketing.

0:41.3

They call it.

0:42.3

Some people call it.

0:43.3

That's a good scary name surveillance marketing.

0:44.9

Well, it is a little scary and Bob Hoffman joins us.

0:47.9

Bob's known as the ad contrarian.

0:49.5

He's the author of the popular ad contrarian blog.

0:52.3

And has written several books, including his most recent, the title of which I love.

0:56.0

Bad men, how advertising went from a minor annoyance to a major menace.

1:00.2

Bob Hoffman, how are you, sir?

1:01.5

I'm great.

...

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