299 The Sticking Point Solution by Jay Abraham
The Marketing Book Podcast
Douglas Burdett
4.9 • 868 Ratings
🗓️ 2 October 2020
⏱️ 55 minutes
🧾️ Download transcript
Summary
The Sticking Point Solution: 9 Ways to Move Your Business from Stagnation to Stunning Growth by Jay Abraham
Businesses can plateau, stall, or stagnate...without the owners or key executives even realizing it. A business might be achieving incremental year-on-year growth and yet still be in a situation of stagnation or stall. Why? Because entrepreneurs and executives often focus on the wrong things and don't know how to solve the problems that get their businesses stuck.
The purpose of The Sticking Point Solution is to help entrepreneurs and executives recognize the ways in which their businesses may be stuck, and to then give them tools for getting unstuck and enjoying exponential growth.
To achieve this, Jay will help you to identify the nine "sticking points." They are:
- stuck losing out to competitors instead of taking the lead in their marketplaces
- stuck at low levels of sales instead of selling wisely and selling more
- stuck with erratic sales volume instead of thinking strategically and systematically about their businesses
- stuck failing to strategize instead of managing their efforts wisely
- stuck with high overhead and costs instead of leveraging the assets of other companies, including the competition
- stuck with doing more of what doesn't work instead of innovating and trying new approaches
- stuck by getting marginalized and commoditized in the marketplace instead of becoming distinctive in their fields
- stuck with antiquated, mediocre marketing instead of using what works today
- stuck trying to do everything themselves instead of leveraging the talents of other individuals and organizations
Whether businesses are afflicted by one, two, or all nine of these sticking points listed above, the result is the same: the owners, executives, or entrepreneurs are not achieving all of the growth, success, and prosperity they deserve. Unlocking that true potential is the impetus for The Sticking Point Solution.
Click here for this episode's website page with the links mentioned during the interview...
https://www.salesartillery.com/marketing-book-podcast/sticking-point-solution-jay-abraham
Transcript
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| 0:00.0 | Hello, this is Jay Abraham, author of The Sticking Point Solution, nine ways to move |
| 0:07.2 | your business from stagnation to stunning growth in tough economic times and you are listening to the marketing book |
| 0:16.7 | podcast. |
| 0:20.0 | Welcome to the marketing book podcast helping you keep up with the smartest thinking in the quickly changing field of modern marketing. |
| 0:27.6 | And now here's your host, Douglas Burdett. |
| 0:31.2 | Hello, and thanks for joining me on the marketing book |
| 0:34.1 | podcast where each week I publish an interview with the author of a new |
| 0:37.2 | marketing or sales book and which was named by Forbes as one of 11 Smart |
| 0:41.3 | Podcasts that will keep you in the know and named by LinkedIn |
| 0:45.3 | as one of 10 podcasts that will make you a better marketer. |
| 0:48.9 | Don't worry about taking notes. You can find links to everything linkable in this |
| 0:52.0 | episode's website page at marketingbook podcast.com. |
| 0:56.7 | And since you're a listener to the marketing book podcast and I read every book featured on the show, |
| 1:01.6 | if I can recommend a specific marketing or |
| 1:03.7 | sales book or any other resource that I know of for whatever situation you find |
| 1:07.8 | yourself in, feel free to connect with me on LinkedIn where we can chat and I will do my best to get you pointed in the right |
| 1:14.4 | direction. I produce this podcast to help us both keep up with the latest ideas |
| 1:19.2 | that matter most in the quickly changing and somewhat overwhelming world of modern marketing and |
| 1:25.0 | sales. My day job is running a marketing agency that helps manufacturers and |
| 1:29.5 | industrial companies grow faster by taking a sales-based approach to marketing. To learn more |
| 1:35.2 | about the problems we solve and how we do it, visit sales artillery.com and if you're |
| 1:40.3 | one of the many many listeners who's left a review on Apple Podcast, I want to drop a little something |
... |
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