298 The Hype Machine by Sinan Aral

The Marketing Book Podcast

Douglas Burdett

Sales, B2bmarketing, Contentmarketing, Marketing, B2bsales, Socialmedia, Business, Entrepreneurship, Digitalmarketing

4.9 • 868 Ratings

🗓️ 25 September 2020

⏱️ 66 minutes

🔗️ Recording | iTunes | RSS

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Summary

The Hype Machine: How Social Media Disrupts Our Elections, Our Economy, and Our Health--and How We Must Adapt by Sinan Aral

MIT professor Sinan Aral isn’t only one of the world’s leading experts on social media—he’s also an entrepreneur and investor, giving him an unparalleled 360-degree view of the technology’s great promise as well as its outsize capacity to damage our politics, our economy, and even our personal health.

Drawing on two decades of his own research and business experience, Aral goes under the hood of the biggest, most powerful social networks to tackle the critical question of just how much social media actually shapes our choices, for better or worse.

Aral shows how the tech behind social media offers the same set of behavior-influencing levers to both Russian hackers and brand marketers—to everyone who hopes to change the way we think and act—which is why its consequences affect everything from elections to business, dating to health.

Along the way, he covers a wide array of topics, including how network effects fuel Twitter’s and Facebook’s massive growth to the neuroscience of how social media affects our brains, the real consequences of fake news, the power of social ratings, and the impact of social media on our kids.

In mapping out strategies for being more thoughtful consumers of social media, The Hype Machine offers the definitive guide to understanding and harnessing for good the technology that has redefined our world overnight.

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/hype-machine-sinan-aral

Transcript

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0:00.0	This is Sinonaral. I'm the author of The Hype Machine, how social media disrupts our elections, our economy, and our health, and how we must adapt.
0:11.0	And you are listening to the Marketing Book Podcast.
0:14.0	Welcome to the Marketing Book Podcast
0:18.0	helping you keep up with the smartest thinking
0:20.0	in the where each week I publish an interview with the author of a new marketing or
0:33.4	sales book and which was named by Forbes as one of 11 Smart Podcasts that will
0:37.8	keep you in the know and named by LinkedIn as one of 10 podcasts that will make you a better marketer.
0:44.7	Don't worry about taking notes.
0:45.8	You can find links to everything linkable in this episode's website page at marketing
0:49.8	book podcast.com.
0:52.2	And since you're a listener to the marketing book podcast and I read every book
0:56.0	featured on the show, if I can recommend a specific marketing or sales book or
1:00.1	any other resource that I know of for whatever situation you find yourself in,
1:04.1	feel free to connect with me on LinkedIn where we can chat and I will do my best to get you
1:09.2	pointed in the right direction. I produce this podcast to help us both keep up with the latest ideas that matter most
1:16.5	in the quickly changing and somewhat overwhelming world of modern marketing and sales.
1:21.1	My day job is running a marketing agency that helps manufacturers and industrial
1:25.6	companies grow faster by taking a sales-based approach to marketing.
1:30.3	To learn more about the problems we solve and how we do it, visit sales artillery.com.
1:35.0	And if you're one of the many, many listeners who's left a review on Apple Podcast,
1:41.0	I want to drop a little something in the mail to thank you
1:43.8	details after the interview. All right enough yacken. Let's get on with the show
	...

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