299. The New Investor’s Cheat Code for Finding Self Storage Deals (In SECONDS) w Noah from Tract IQ
Self Storage Income
AJ Osborne
4.9 • 591 Ratings
🗓️ 3 June 2025
⏱️ 60 minutes
🧾️ Download transcript
Summary
The self storage industry has a data problem. How do you narrow down self storage deals? Which metrics matter when analyzing markets? How do you even find self storage data? These are just a few questions new investors have asked but have long gone unanswered…until now. Today’s guest is tipping the scales toward small investors and giving them the tools to compete with institutional players!
Today, we’re chatting with Noah Starr, CEO of TractIQ, a self storage platform that arms everyday investors with the information they need to make better, faster decisions. Noah quit his corporate job to start a self storage business, only to realize that it was difficult to find the data he needed to buy with confidence. Even in 2025, new investors still rely on surface-level metrics—through no fault of their own.
But now, Noah is democratizing the data that institutional buyers have used for decades so YOU can analyze deals properly and stop taking chances on your investments. Tune in as he shares how to identify high-opportunity markets, which signals drive self storage demand, and how TractIQ helps investors find profitable self storage facilities in seconds!
What you’ll learn in today’s show:
- How to unlock better self storage deals using institutional-grade data
- Noah’s journey from corporate burnout to big-time self storage investor
- How to identify undervalued markets with low competition and HUGE upside
- The number one way new investors can compete with REITs (and actually win)
- The metrics that matter most when analyzing self storage markets
- Your secret weapon for finding profitable self storage facilities in seconds
Self Storage Income Live Event 2025 https://www.selfstorageincome.com/live-event
TractIQ https://tractiq.com/ssi
Noah’s LinkedIn https://www.linkedin.com/in/noah-starr
Get my FREE self storage starter pack to learn how to analyze, underwrite, and operate your next storage investment: https://www.selfstorageincome.com/start-podcast
📌 Make self storage management easier than EVER with our podcast sponsor Tenant Inc. - https://www.tenantinc.com/
Transcript
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| 0:00.0 | I think there's a genuine resetting of the scales where a lot of the operators and first-time buyers, |
| 0:06.0 | they should have really good information so that we don't put people into a position where they're losing money by buying bad sites. |
| 0:13.6 | One of our big company goals is to democratize the data, but make it more transparent so that you never develop in an area that you shouldn't |
| 0:22.2 | be developing it. And in a second, we will show you the 10,000 facilities in the United States |
| 0:28.7 | that actually fit that criteria with the owner information. And now you can create an off-market |
| 0:35.9 | acquisition strategy that actually fits your thesis. |
| 0:46.8 | What's up, everybody? Today, we are talking about the data that you need or the information that |
| 0:53.1 | you need to get when you're trying to find a |
| 0:56.0 | deal. So when you guys are out looking for an acquisition, a deal, should I buy this? |
| 1:01.9 | Should I not? What is the important data? Like, what do you need to get from that market? |
| 1:07.8 | What do you need to get from that facility to know if there's demand there? |
| 1:11.6 | If this is the right thing that you should be buying or if there's danger or if you're not seeing it |
| 1:18.1 | correctly. This is a big hurdle. And a lot of people don't even know where to go to get this |
| 1:23.1 | information or what the important information is. So today I have an expert on that. And I'm really excited to |
| 1:33.3 | talk data and information with someone that sees it all quite literally. So Noah, |
| 1:40.9 | how's it going, man? It's going great, AJ. Thanks for having me. |
| 1:43.6 | Thanks for talking about storage and data and all of it. |
| 1:46.5 | You have played both sides of the fences here. |
| 1:49.0 | So you're not like a normal vendor because obviously you started and owned Trackin IQ, but you didn't come straight from a software world. |
| 1:58.0 | You came from the other side, my side of the table, right? |
| 2:01.8 | And now you play kind of both sides. But talk to me about that. Like, how did you go from being a |
| 2:08.1 | storage owner operator to then tracked IQ and seeing all this market data and building the software |
... |
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