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Worth Every Penny Joycast

#298 – How to Price Your Portrait Photography

Worth Every Penny Joycast

Sarah Petty

Entrepreneurship, Business

5.03.6K Ratings

🗓️ 14 January 2026

⏱️ 24 minutes

🧾️ Download transcript

Summary

You're burning out trying to serve everyone with cheap digital files—and deep down, you know it's not sustainable. You're working nonstop and still not making what you deserve. But what if there were a better way?

In this episode, Sarah Petty walks you through five simple steps to price your printed portraits profitably—without scaring off clients. Drawing from her $3M portrait business, she shares how shifting to a boutique model changed everything.

● A simple pricing formula that ensures you're finally paid what you're worth
● Why giving away files is costing you more than just money
● The exact conversation that eliminates 90% of price objections

If you're ready to stop trading time for pennies and start building a business that honors your time, talent, and life—this one's for you.

RESOURCES:

 Photography Business Tools to Get Started

37 CLIENTS WHO CAN HIRE YOU TODAY
 

INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are.

https://www.instagram.com/sarah.petty

 
FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS
 
BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP
www.photographybusinessinstitute.com/boutiquebreakthrough
 
FREE FACEBOOK GROUP:
Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by
becoming a boutique photographer.
 

YOUTUBE:

Check out my latest how to videos: 

https://www.youtube.com/photographybusinessinstitute

 
LOVE THE SHOW?
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Transcript

Click on a timestamp to play from that location

0:00.0

Most photographers think if they just sell digital files or run mini sessions for a little cheaper than the photographer down the street,

0:06.8

they can figure out pricing of products later.

0:10.0

But here's the problem when you do that.

0:12.3

You're not serving your clients and you're definitely not serving yourself.

0:16.6

And when it comes to starting to offer printed products like wall art and albums, you probably

0:21.9

have no idea what to charge.

0:24.3

Here's the thing.

0:25.3

I'm not handing you another pricing calculator because that's not what you need.

0:29.9

What you really need is to get this.

0:32.6

If you want to run a business for profit, you have to charge profitable prices. And I'm challenging you to stop

0:40.2

giving away a ton of cheap high-res digital files to your clients to figure out how to print. Because

0:47.1

as you know, they usually don't even print them. Your clients don't need more digital files.

0:53.6

So today I'm walking you through five simple steps

0:57.5

to price your printed portraits profitably

1:00.0

without scaring away your clients.

1:02.4

If you follow this system,

1:04.0

you'll stop trading endless nights

1:06.5

of editing and retouching for pennies,

1:10.0

and you'll start building a business that actually pays you

1:12.9

what you deserve. I know this works because I too went from giving it all away for no profit

1:18.9

to selling over $3 million in portraits using these five steps.

1:25.4

Hey there, my name's Sarah Petty and I went from a stressed out, overworked

...

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