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Side Hustle School

#297 - Minnesotan Earns $70,000/Year Teaching Wine Classes

Side Hustle School

Chris Guillebeau / Onward Project

Business, Entrepreneurship, Careers

4.83.3K Ratings

🗓️ 24 October 2017

⏱️ 9 minutes

🧾️ Download transcript

Summary

When a lawyer demands tasting lessons from a wine store employee, the employee realizes there’s a demand for his knowledge. He eventually leaves his job to educate people about wine full-time. Side Hustle School features a new story EVERY DAY of someone who started a hustle without quitting their job. You’ll learn how they got the idea, how they overcame challenges along the way, and what the results are. You need a hustle! Share: #SideHustleSchoolShow notes: SideHustleSchool.comTwitter: @chrisguillebeauInstagram: @193countries To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

Transcript

Click on a timestamp to play from that location

0:00.0

I'm not a fan of the game, but I'm a fan of the game.

0:07.0

Side hustle, school friends, listeners, and community, welcome back.

0:10.8

My name is Chris Gillabo, I've got a great story for you today.

0:14.0

We're actually going to talk about an important principle that we haven't really touched on very much yet.

0:18.5

This principle is that going from $1,000 a month to $5,000 a month is not five times as hard as getting to $1,000 a month in the first place.

0:27.0

Did you follow me there?

0:28.4

In other words, it's not nearly as hard to make more money from something that's already working as it is to get that thing up and running in the first place.

0:34.4

So in this example, going from $1,000 a month to $5,000 a month is not five times as hard, it's more like twice as hard.

0:40.9

So there's an advantage of scale and efficiency as you get better at doing this.

0:44.9

Now we'll talk about that lesson in the context of a story.

0:47.4

It's from a guy in Minnesota who earns $70,000 a year teaching wine classes.

0:52.4

He actually does this full time now, but as you might imagine, he didn't set out to do it full time.

0:56.9

It all started when he had a job and first decided to start a side hustle.

1:00.9

I'll bring you a story in just a moment.

1:14.9

Today's featured hustler is Jason Carlson from Minnesota,

1:17.9

whose side hustle came directly from his day job, but in a very unexpected way.

1:22.9

Way back in 1997, Jason was working for a wine shop when a guy came running in, saying that he was in a huge hurry but needed lots of wine to share with a bunch of fellow lawyers for a party he was hosting in his house.

1:33.9

He pointed to his cart and said, fill it up, so Jason filled up the cart.

1:37.9

He thought little of it until a week later when he saw the same BMW race into the parking lot and the same lawyer running into the store again.

1:44.9

Jason thought that guy must have hated the wine, so he actually hid in the store and hoped that somebody else would help him.

1:49.9

But the guy eventually found Jason and said, you're the one who picked out all those wines, right? They were incredible, but so obscure nobody knew what they were.

1:57.9

So fill my cart up again with the same wines and come to my house next week and teach us about them.

...

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