More money on marketing is not going to fix your problems.

You have a crappy sandwich.

Like you throwing more money or time right into social media content and ads and everything

thinking, oh, that's my big issue.

If you're selling a crappy sandwich, you don't want anyone else to know about your sandwich.

Like stop spreading the word because you're just hurting yourself by telling everyone like, hey everyone, I sell a your sandwich. Like, stop spreading the word because you're just hurting yourself

by telling everyone like, hey everyone, I sell a crappy sandwich. That's just hurting your brand

in the long run. So what's up, guys? You're listening to another episode of selling on

Amazon with Andy Isam.

Guys, we have another podcast interview for you today. I'm here with Mitchell Salas.

Mitchell, thank you so much for taking the time to hop on the podcast.

Mitchell has been a loyal Instagram follower of mine for a while now. Do you remember exactly, Mitchell, like when you stumbled upon my Instagram account? Yeah, it was actually 2020. I had moved to Miami

and I was just making the drive back because I spent only a year there. And on the way back,

I had just launched my product and I was like, I need something to listen to on this. Like,

because I made the drive from Miami to California. And I was like like I need something to listen to on this like because I made the drive from Miami to California and I was like I need something to listen to related to Amazon and I

searched up Amazon on Spotify and there you were so I was hooked I think I was hooked because the

episodes are short and so it was like low commitment and like you got me hooked with the first

and I just like kept on going and I I, yeah, I just bench it.

I remember, I'm trying to remember the exact time of year when I think you first messaged me.

But I guess that's not important.

I know that we've gone back and forth and had ongoing conversations, you know, kind of

since that time, bouncing ideas, talking about stuff.

...