#296. Business Uncovered #3 - Sport
Eventful Lives Podcast
Dodge Woodall
5 • 857 Ratings
🗓️ 27 April 2025
⏱️ 43 minutes
🧾️ Download transcript
Summary
Greg Bloom is a former sports lawyer and now Back Yard Brawls CEO. In this packed business episode, we talk through how combat sports operate in the U.S, exposing the immense struggles that Greg and his team were repeatedly up against. From growing a worldwide audience to intense court hearings over his company's IP, Greg reveals the real secret to launching a sports business. We also talk industry competition and how similar brands can co-operate simultaneously.
This is the eventful life of Mr Greg Bloom
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Transcript
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| 0:00.0 | What's it like being the CEO of Backyard Brawls? |
| 0:03.0 | Bare knuckle fighting was the original combat sport in the 1800s, deemed illegal once boxing became legal. |
| 0:09.0 | Right. |
| 0:10.0 | The biggest challenge in the beginning was getting people, just like when MMA came out, was getting people to accept it as a legitimate combat sport. |
| 0:17.0 | It was 85% of the injuries are cut, so by its nature there's a lot of blood. |
| 0:21.6 | But it is the most exciting of all combat sports, and I've been around them all. |
| 0:24.6 | I've been doing this about 23 years, and this by far, and especially in the Trigon, is the most exciting combat sport out there. |
| 0:31.6 | As a sports attorney, I do a lot of trademarking. |
| 0:34.6 | And you see how brands are built. |
| 0:37.7 | And if you look at all the major brands, you know, Google, Nike, Exxon, they all mean |
| 0:42.9 | nothing, but they're all recognized brands. |
| 0:44.7 | If you say Nike, you know, you're talking about shoes. |
| 0:46.7 | If you say Google, you know, you're talking about a search engine. |
| 0:48.8 | When I saw this and Mike Vasquez made me the offer to become CEO, I said, this is where |
| 0:53.2 | I need to be. Welcome to the Eventful Lives podcast. |
| 0:56.0 | I'm your host Dodge and I'm the founder of Borma Sevens, |
| 0:58.5 | the world's largest sport and music festival. |
| 1:00.6 | On this podcast, I speak to proper characters of all lived eventful lives. |
| 1:04.6 | Do us a favor and hit that follow button and be sure to check us out on YouTube, |
| 1:08.6 | Instagram, Facebook and TikTok at Dodge Woodall, |
| 1:11.5 | where we've now had over 100 million views. |
| 1:15.2 | Greg, welcome to the show, mate. |
... |
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