295. Selling Part of Her Business Led to a 376% Profit Margin Increase

Cubicle to CEO

Ellen Yin

Business, Marketing, Entrepreneurship

5.0 • 580 Ratings

🗓️ 21 April 2025

⏱️ 61 minutes

🔗️ Recording | iTunes | RSS

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Summary

What if cutting 40% of your client base was actually a catalyst for business growth? It sounds backwards, but that’s the bold move Stephanie Skryzowski made — and it paid off big time. After selling off the small business arm of her financial strategy & bookkeeping firm, 100 Degrees Consulting, Stephanie saw a 73% revenue jump and a 376% increase in profit margin in just one year. In this case study, we unpack why Stephanie sold off a misaligned division of her business and how she structured the deal. If you’ve ever wondered what it looks like to sell a part of your business — or whether you should — Stephanie’s strategic decision proves it’s not an all-or-nothing scenario when it comes to exiting your business. Connect with Stephanie: https://www.dogoodandprosper.com https://100degreesconsulting.com/ IG: @stephanie.skry Our business sale an reacquisition episode with Cathryn Lavery: https://link.chtbl.com/w003DwtT Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://cubicletoceo.co/quiz If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you. Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Subscribe for new episodes every Monday. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	You're listening to Kivocal to CEO, episode 2.95. What if cutting 40% of your client base was actually a catalyst for business growth? It sounds backwards, but that's the bold move Stephanie's Krasowski made, and it paid off big time. After selling off the small business arm of her financial strategy and bookkeeping firm 100 degrees consulting, Stephanie saw a 73% revenue jump and a
0:23.5	376% increase in profit margin in just one year. In this case study, we unpack why Stephanie
0:31.0	sold off a misaligned division of her business and how she structured the deal. If you've
0:36.2	ever wondered what it looks like to sell only a portion of your business or
0:40.0	whether you should, Stephanie's strategic decision proves it's not an all or nothing
0:44.3	scenario when it comes to exiting your business.
0:50.8	Welcome to Cubicle to CEO, the podcast where we ask successful founders and CEOs,
0:56.5	the business questions you can't Google.
0:59.1	I'm your host, Ellen Yin.
1:00.9	Every Monday, go behind the business in a case study style interview with a leading entrepreneur
1:05.4	who shares one specific growth strategy they've tested in their own business,
1:10.3	exactly how they implemented it,
1:12.4	and what the results and revenue were. You'll also hear financially transparent insights from
1:17.9	my own journey bootstrapping our media company from a $300 freelance project into millions
1:23.7	in revenue.
1:33.4	Hey everyone.
1:34.4	Welcome back to the show.
1:40.0	Today I'm joined by Stephanie Skrzawski, founder of 100 degrees consulting.
1:41.7	Stephanie, so excited to have you.
1:43.5	Thank you so much.
1:45.2	I'm so excited to chat with you today.
1:51.1	Right before we hit record, Stephanie was so kind to share that. She has been a loyal listener for years and years and years and years. I mean, I know we've like been chatting in DMs for years,
	...

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