If you just tell somebody what to do, here's a cool app to use, or here's something they can improve your workflow,

or here's some cool prompts for your chat GPT, and someone will see that and immediately feel a hit of dopamine because they're like, okay, you've just given me something valuable.

That's cool. But very few will execute on that, and very few will actually do anything with it besides saying, I got a lot of really cool ideas, or will make any meaningful impact in their firm.

I'm Michael Lobel, founder and CEO of Crisp, the nation's number one law firm growth company.

I've built my business through practice, not theory.

Crisp started with just

$500 to my name and has grown to over eight figures in revenue over the last few years,

earning a spot on the Inc. 500 list of the fastest growing private companies in America.

Our approach has been to take everything we've learned about generating massive growth

within our own organization and help the country's most ambitious and committed law from owners do the same for theirs. In each episode of this podcast, I sit down with

innovative market leaders from the legal industry and beyond to learn from those who thrive

in the face of adversity, challenge the status quo, and define what it means to be a true

game changer. This special edition episode features my conversation with Seth Price and Jay Ruehain

on the Law Farm blueprint where we discussed the secrets to driving sustainable growth in your

law firm, how to leverage digital marketing to stay ahead of your competition, and how to transform

your client experience to attract and retain high value cases. It's important to know who you're

for, who you're not for, and when you have those things figured out, like you you're messaging, you're positioning, your value proposition, you have a plan in mind of what you're trying to do. Now you can start to break things down and say, okay, you're one, here's what we're going to focus on. Let's break this down by quarter. Okay, here's what we're going to focus on Q1, Q2, Q3, Q4. you break that down monthly, you make that into a plan of what has to happen every single week,

and then you just execute it on the plan. Q2, Q4, you break that down monthly, you make that into a plan of what has to happen every single week,

and then you just execute it on the plan.

That's coming up on the Game Changing Attorney podcast.

Before we begin today's episode, I want to remind you that we aren't beholden to any sponsors or run any ads on this podcast. This allows us to present all of our episodes raw and unfiltered.

I'm not going to push any made-to-order meal services on you or try to save you any money on your car insurance.

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