293: Local Podcasts: How to Become the Voice of Your Community — and Get Paid

The Side Hustle Show

Nick Loper

How To, Entrepreneurship, Business, Education

4.7 • 1.6K Ratings

🗓️ 26 July 2018

⏱️ 29 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Bill Nowicki has a unique side hustle. He has a podcast show called MariettaStories named after Marietta GA, a suburb of Atlanta with a population of about 60,000. Having a podcast show isn’t unique but producing a show that’s focused on a local community is something a little different – and something you might consider doing for your local community after hearing Bill’s story. Bill is a former Navy submariner, still a nuclear engineer by day, and had different side hustle aspirations at first – he wanted to make videos for local businesses but was finding it hard to land clients. After meeting a charismatic 78-year-old woman at his local church he had the idea to start a podcast about people in his local community, for his local community. He thought this would be a great way to generate videography leads. But as his show has grown and become a profit-center of its own, Bill realized that not only in his time better spent on his show but the medium of audio is more enjoyable and profitable for him than video. Tune in to hear how Bill started his podcast show, how he marketed his show and became known in his local community, how he’s monetized the show to turn it into a revenue generating side hustle and some of the exciting things he has planned for the future. Full Show Notes and PDF Highlight Reel: Local Podcasts: How to Become the Voice of Your Community — and Get Paid

Transcript

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0:00.0	Side House will show 293, local podcasts, how to become the voice of your community and get paid.
0:07.6	What's up, what's up, Nick Loper here? Welcome to the Side Hustle show because where you can build community, you can build currency.
0:18.7	Now someone who's done a good job at that is my friend Bill Newicki and he's done it through a unique side
0:24.4	hustle. Bill hosts a local podcast called Marietta Stories. Marietta, Georgia is a
0:29.7	suburb of Atlanta with a population of about 60,000. The funny thing is Bill
0:35.8	who's actually a former Navy Subariner and he's still a nuclear engineer by day.
0:40.3	He kind of had different side hustle aspirations at first.
0:43.6	He wanted to make videos for local businesses, but was having a hard time landing clients.
0:48.8	That's when he came up with the idea to create the local podcast for Marietta. you know first as a way to generate videography,
0:55.4	leads and conversations in a non-threatening non-salese way, like hey I think you have a cool story,
1:00.3	can I interview you for my podcast? Like who's going to say no to that? But then later as a profit center on its own. So stick around in this episode to hear the innovative ways in which Bill has grown his audience, how he monetizes the show, and how you might be able to replicate
1:14.9	his model with a local podcast for your own hometown.
1:18.3	It's a low overhead side hustle that I think could be a lot of fun and potentially a lucrative way to make a name for yourself in the community.
1:25.2	Notes and links for this one are at side hustle nation.com.
1:28.7	And while you're there you'll be able to download the free PDF highlight reel summary with all of Bill's top tips from the call.
1:36.6	As a listener of the show, you know that learning is the key to earning,
1:40.0	but as side hustlers, we're always looking for a more efficient way.
1:43.2	Enter our sponsor Blinkist.
1:45.2	The Blinkist app transforms the key insights of 2000-plus best-selling non-fiction books
1:50.8	into powerful packs you can read or listen to in just 15 minutes.
1:54.9	Right now, Side Hustle show listeners can join the 5 million Blinkist members for free.
2:00.4	Go to to start your free trial today or get three months off your yearly plan.
	...

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