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The Amy Porterfield Show

#293: 5 Unexpected Ways To Rethink Your Content To Build A Loyal Audience

The Amy Porterfield Show

Amy Porterfield

Entrepreneurship, Business, Marketing

4.95K Ratings

🗓️ 12 December 2019

⏱️ 48 minutes

🧾️ Download transcript

Summary

Enjoy a free gift from me! I’ve created a free 3-month plug-and-play content calendar template so that mapping out your upcoming content can be breezy - and dare I say - fun?! You’ll love this template because it allows you to seamlessly plan out your weekly AND social media content. Click here to snag your free 3-month plug-and-play content calendar template.  I am so happy that you’re tuning into this episode because we are shaking things up and doing something different! A few months back, I spoke at Stu McLaren’s TRIBE! event which aims to educate, teach, and bring together entrepreneurs around membership sites. And by the way, if you know me at all, you know that I adore Stu and his event was absolutely amazing. At his event, TRIBE!, I spoke about my top content creation secrets that I like to use to keep my audience engaged, feeling that they are always receiving value, and coming back for more.  I thought this information was so valuable that I wanted to share it with you.  So today, because I just love you so much, you get VIP access to the recording of the presentation I gave! Now, these 5 tools for content creation will help you to rethink how you do content and make creating valuable, high-quality content easy.  My goal is for you to walk away feeling inspired and excited to put these tools to work within your business! I know you’re going to love this presentation and get so much value out of it.  Now, I just have to remind you that I ONLY teach what is working in my business, and today’s strategy is definitely working in my business! But, you’re also going to hear how I didn’t use one of these strategies and the lesson I learned from that experience. Here is a preview of the 5 lessons I teach in this episode:  Lesson #1: Let your paid content drive your free content! Lesson #2: The importance of repetition! You’ve heard me say this before (see how I practice what I preach?!) so it should come to no surprise to you that repetition is a powerful marketing strategy.  Lesson #3: Share more scars than scabs! I know, I know, this analogy is kind of gross, but it gets the point across, right? Here’s the thing, when you show your scars -- and stay tuned to find out what I mean by scars versus scabs -- you will truly elevate your audience's experience! Lesson #4: Share your life but remember your why! Again, this all ties back to elevating your audience's experience and inspiring them to grow! Lesson #5: Superthinking is the secret to content that truly sticks! Alright, time to get sticky! Multitaskers, come back to me now because if you take anything away from this episode, I want it to be SuperThinking!  If you’ve never heard of SuperThinking, get ready to be mind-blown! This is my superweapon for becoming a creative genius in my business and content! Now, the reason I’ve really been rethinking my content creation strategy is that, as I mentioned, we are launching Momentum, our membership site for students who have gone through my DCA program!  And as you can imagine, creating enough content to make a membership site valuable can be daunting -- trust me, this is why I’ve pushed it off for as long as I have. And now that we’re launching it, I’m using this approach to make creating content for Momentum so easy! Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!

Transcript

Click on a timestamp to play from that location

0:00.0

Raise your hand if you are ready to level up your business in 2023.

0:05.8

And you're over the fluffy strategies and you're ready for tangible ones that actually

0:11.8

get you results.

0:13.9

And you love tuning into my podcast, but you aren't sure which episodes you should focus

0:18.6

on after all, there are over 500 to choose from.

0:22.6

Well, I hope you have your hand raised right this minute because I have something special

0:26.9

for you.

0:27.9

I'm introducing my brand new four question online marketing made easy quiz that's going

0:34.4

to give you a personalized playlist to catapult you into the next stage of your business journey.

0:41.1

That means you'll receive 10 episodes tailored to exactly where you are right now on your

0:47.3

entrepreneurial journey.

0:49.1

Whether you're just starting out or you're already well into building your dream business

0:53.1

or you're ready to scale, I've got a playlist for you.

0:57.0

Your personalized playlist will also come with snackable nuggets of wisdom to get you

1:01.1

into action and a little message of encouragement from yours truly.

1:05.9

If you've got just 45 seconds, head to Amy Porterfield.com forward slash playlist and you could

1:13.2

take my brand new quiz and get your results in personalized playlist delivered right to

1:17.7

your email address.

1:19.3

That's Amy Porterfield.com forward slash playlist.

1:25.5

The other day, Hobie and I were reminiscing about the good old days when I was just starting

1:30.4

out online and I had no clue what I was doing, especially when it came to creating my website,

1:38.0

which is why I want to give you the tools you need so you can skip over the confusion of

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