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Founders

#292 Daniel Ludwig (The Invisible Billionaire)

Founders

David Senra

History, Entrepreneurship, Business, Technology

4.82.4K Ratings

🗓️ 27 February 2023

⏱️ 54 minutes

🧾️ Download transcript

Summary

What I learned from rereading The Invisible Billionaire: Daniel Ludwig by Jerry Shields.  ---- Get access to the World’s Most Valuable Notebook for Founders at Founders Notes ---- Follow one of my favorite podcasts Invest Like The Best ! ---- [2:00] Obsessed with privacy, Ludwig pays a major public relations firm fat fees to keep his name out of the papers. [4:00]  An associate speaks of his unlimited ingenuity in dreaming up new ways of doing things. [5:00] Ludwig’s most notable characteristic, besides his imagination and pertinacity, is a lifelong penchant for keeping his mouth shut. [5:00] I'm in this business because I like it. I have no other hobbies. [6:00] Holding strongly to an opinion, purpose, or course of action, stubbornly or annoyingly persistent. [8:00] Risk Game: Self Portrait of an Entrepreneur by Francis Greenburger (Founders #243) [10:00] At his peak, he owned more than 200 companies in 50 countries. [23:00] War makes the demand for Ludwig's products and services skyrocket. [25:00] Hard Drive: Bill Gates and the Making of the Microsoft Empire by James Wallace and Jim Erickson. (Founders #290) [28:00] He did not mellow as he grew richer and older. [28:00] Some years later, the captain of a Ludwig ship made the extravagant mistake of mailing in a report of several pages held together by a paper clip. He received a sharp rebuke for his prodigality: "We do not pay to send ironmongery by air mail!" [29:00] Ludwig’s tightfistedness, however, persisted after the Depression, putting him in sharp contrast to such free spenders as Onassis and Niarchos. It also was largely responsible for many of his innovations in the shipbuilding industry. [29:00] Onassis: An Extravagant Life by Frank Brady. (Founders #211) [30:00] Ludwig’s ridding his ships of any feature that did not contribute to profits pleased his own obsessive sense of economy and kept him a step ahead of the competition. When someone asked why he didn't put a grand piano aboard his ships, as Stavros Niarchos did, Ludwig snapped, "You can't carry oil in a grand piano." [31:00] Stay in the game long enough to get lucky. [32:00] The world is a very malleable place. If you know what you want, and you go for it with maximum energy and drive and passion, the world will often reconfigure itself around you much more quickly and easily than you would think.  The Pmarca Blog Archive Ebook by Marc Andreessen (Founders #50) [37:00] The yacht was as much a business craft as any of his tankers and probably earned him more money than any of them. [40:00] Like the Rockefeller organization, Ludwig had mastered the practice of keeping his money by transferring it from one pocket, one company to another, while appearing to spend it. [42:00] He had learned something by now. Opportunities exist on the frontiers where most men dare not venture, and it is often the case that the farther the frontier, the greater the opportunity. [43:00] The way to escape competition is to either do something no one else is doing or do it where no one else is doing it. [43:00] Much of Ludwig's success was due to his willingness to venture where more timid entrepreneurs dared not go. ---- Get access to the World’s Most Valuable Notebook for Founders at Founders Notes ---- Join my free email newsletter to get my top 10 highlights from every book ---- “I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth Be like Gareth. Buy a book: All the books featured on Founders Podcast ---- Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work.  Get access to Founders Notes here.  ---- “I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth Be like Gareth. Buy a book: All the books featured on Founders Podcast

Transcript

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0:00.0

The presenting sponsor of this episode is Tiny.

0:02.5

Tiny is the easiest way for you to sell your business.

0:05.1

They provide straightforward cash exits for founders.

0:08.7

They can do deals of all sizes.

0:10.8

They bought businesses in the past for as little as a million dollars and some

0:14.0

businesses for over a hundred million dollars. Tiny has been called the Berkshire Hathaway

0:18.7

of the internet. The founders Andrew and Chris have spoken about how the thinking of Warren Buffett and Charlie Munger has influenced the way that they are building tiny.

0:26.5

Stick around to the end of this episode, the last six minutes is actually a master class on product differentiation from Warren Buffett.

0:32.1

I compare the ideas that Warren writes about in

0:34.7

his shareholder letters to Tiny's approach to building their business.

0:38.8

Selling a business is usually a headache and a hassle.

0:41.0

Selling to Tiny is the opposite.

0:42.4

The process of selling your business

0:44.0

is very straightforward. You get in touch with Tiny by going to tiny.com.

0:47.7

You get a response within 48 hours, they'll make an offer within seven days

0:51.6

and they close within a month and you get a bag full of cash.

0:55.2

If you have a business that you want to sell now or in the future, make sure you go to tiny.com.

1:00.4

And one more thing before we jump into today's episode do me a favor whatever

1:03.3

podcast player you're listening to this on do me a favor and search for

1:06.8

Invest Like the Best and follow that show Invest Like the Best is one of my

1:10.2

favorite podcasts. My friend Patrick is a world-class interviewer.

1:13.4

I was just listening to his podcast with Dan Rose.

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