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This episode of Ghost Town may contain disturbing or graphic descriptions, which may not be suitable for all audiences.

Please use discretion while listening.

Hollywood Land, I'm Jason Horton, I'm Rebecca Leib, and this is Ghost Town. On December 8th, 1993, an illumination ceremony was seen from Mount Lee, a craggy mid-sized mountain in the Beechwood

Canyon area of the Santa Monica Hills.

It was dim but powerful, a small crowd watching rays of blinking lights that look down on the burgeoning town of

Hollywood, illuminating 13, 50 foot tall white uppercase letters that glowed Holly,

wood, and Land.

Then a somewhat dramatic advertisement for a local real estate agency, the Hollywood sign

would evolve to become one of the most famous landmarks of all time. It's a hundred year tenure spanning

death, ruin, controversy, and so much more. In honor of its a hundredth

birthday, today we're talking about the Hollywood sign and it's strange

yet on-brand at least for Los Angeles century journey from advertisement to icon the

Hollywood sign was the brainchild of Henry Chandler, the LA Times owner, and

real estate developers Woodruff and Schultz, who created it as a temporary ad campaign for a new housing

development in the Hollywood Hills.

It was the early 20s and Hollywood was a place of opportunity and development, seducing filmmakers

to settle in the rolling hills around the 25-mile, mostly farmland-forward area who make a lot of money.

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