#291 - Luis Mora

The Nine Club With Chris Roberts

Chris Roberts

Sports, Society & Culture, Leisure, Hobbies

4.9 • 3K Ratings

🗓️ 11 September 2023

⏱️ 169 minutes

🔗️ Recording | iTunes | RSS

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Summary

Luis Mora discusses moving to California from Nevada, filming skaters for companies and not getting paid, struggling in LA to make ends meat, meeting & working for Lamont Holt, taking the leap to build his own YouTube channel, helping to shine light on unknown skaters, his friends turning on him for doing YouTube videos, going to Japan for the first time, starting his brand Erased, his recent Lakai x Erased collaboration and much more! Timestamps 00:00:00 Luis Mora 00:01:14 How did Luis get to this point from YouTube 00:03:39 Erased in NYC 00:04:09 Copyright rules on YouTube and his 3 year old skater video 00:11:06 Helping shine light on unknown rippers 00:14:56 Moving to California from Nevada and starting the YouTube journey 00:23:56 Why didn't Luis go the traditional route of filming skating 00:26:01 Filming skaters for companies and not getting paid 00:30:11 Breaking the news to his mom about leaving for California 00:33:59 Struggling in LA to make ends meat 00:38:13 Filming Jeff Dechesare 00:41:49 Popularity and cliques 00:48:30 Meeting Lamont Holt 00:52:59 His friends turning on him for doing YouTube videos 00:59:21 Taking the leap to build his own YouTube channel 01:06:26 Going to Japan for the first time 01:08:41 Starting his brand Erased 01:13:53 Why Japan was such a life changing experience 01:19:45 How YouTube analytics mess with Luis' head 01:24:07 What is Luis' demographic 01:34:47 The "hack" to getting views 01:46:05 Brand deals 01:47:24 What's the most Luis spent to make a YouTube video 01:48:41 YouTube and the rules about using music 01:58:24 Is there too much skate content being created and posted 02:07:53 Outdated business models 02:14:57 Kyonosuke Yamashita 02:24:10 Lakai x Erased collaboration Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Well, we are back, huh? We're back at the nine club everybody today. We have a
0:05.0	very special. Special. Special guests. Mr. Luis Mora is with us. How are you
0:14.8	dude? I'm good. Thank you for having me. Dude, the pleasure is all ours. We really
0:19.1	appreciate you coming on the show. I love these episodes. Do we ever have a
0:26.4	conversations before the show? I want everyone to notice Chris's smile on his face.
0:30.6	When he talks about this stuff, dude, when it comes to electronics and YouTube, I
0:36.2	came in and so many questions. Tickles his fans. I love it. I love it. Well, because I
0:43.4	feel like a lot of people that watch our show maybe don't even know who you are,
0:46.4	you know, and I think a lot of people do. I think it's like half and half. I
0:49.2	think you, I mean, you, you, you have the YouTube channel that you've had for
0:53.6	what 10 plus years now? 10, 13, 2009, I think. 2009ish? Okay. And I'm going to
1:05.0	tell you right now that you are one of the biggest YouTube channels in
1:12.4	skateboarding at this very moment. Now, I don't even think Thrasher touches you.
1:17.2	I don't think anybody out there. I don't think any of their companies touch you
1:20.7	dude. Like you are killing it in the skateboarding world. And I'm super interested
1:25.2	in finding out more about your journey and how you did it. And I mean, how do we
1:29.7	get here? That's where I'm, that's what I want to know. It's been so many years.
1:34.0	It's been such a slow buildup that like, like I told you, so many people would
1:38.8	randomly find me in it. And they're like, where did this guy come from? You
1:42.6	know? And it's because it wasn't like an instant like overnight thing. I've been
1:46.6	doing this for so many years. And like you start to build like a community. And
1:51.1	it just keeps going, you know? So it's been years. And people have been watching
	...

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