#2908 - Q&A: “Should I hire micro-influencers to promote my brand?”

Side Hustle School

Chris Guillebeau / Onward Project

Business, Entrepreneurship, Careers

4.8 • 3.3K Ratings

🗓️ 17 December 2024

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

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Summary

In today’s episode, we help a listener decide whether to use micro-influencers to promote their e-commerce brand. Should they hire through an agency or go the DIY route to save money? Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A several days each week. Show notes: SideHustleSchool.com Email: [email protected] Be on the show: SideHustleSchool.com/questions Connect on Instagram: @193countries Visit Chris's main site: ChrisGuillebeau.com Read A Year of Mental Health: yearofmentalhealth.substack.com If you're enjoying the show, please pass it along! It's free and has been published every single day since January 1, 2017. We're also very grateful for your five-star ratings—it shows that people are listening and looking forward to new episodes. 😎 🙏🏼 To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

Transcript

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0:00.0	Is crypto perfect?
0:01.9	Nope.
0:02.7	But neither was email when it was invented in 1972.
0:06.0	And yet today, we send 347 billion emails every single day.
0:12.1	Crypto is no different.
0:13.5	It's new.
0:14.2	But like email, it's also revolutionary.
0:17.6	With Crackin, it's easy to start your crypto journey with 24-7 support when you need it.
0:22.6	Go to crackin.com and see what crypto can be. Don't invest unless you're prepared to lose all the
0:26.7	money you invest. This is a high-risk investment, and you should not expect to be protected if
0:29.2	something goes wrong.
0:44.9	Hey, S hustlers. Thanks so much for being out there. Chris Gallego here, your host. Today's question, should I hire micro influencers to promote my brand? What are micro influencers? We should
0:51.4	talk about that first. But we have a listener who wants to know
0:54.6	he doesn't have a lot of budget, but wants to spend some money. And he's like, I can't afford to
0:59.7	pay, you know, famous influencers. And I don't know if he should do that, even if he had the money.
1:04.1	But he's heard about micro influencers, which are basically people who have a certain amount
1:08.7	of platform or profile or number of followers, but it's not huge.
1:13.9	And this can actually be a good fit in some ways because sometimes people who are just up and
1:17.7	coming, they're going to do more for you, they're going to care more about your brand,
1:21.5	and they actually have a closer relationship with their followers than somebody who has
1:25.6	tons of followers. So it can be effective.
1:28.4	He's wondering about should he invest in this microinfluencer campaign. Is it the best use of his
	...

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