#2908 - Q&A: “Should I hire micro-influencers to promote my brand?”
Side Hustle School
Chris Guillebeau
4.7 • 3.3K Ratings
🗓️ 17 December 2024
⏱️ 7 minutes
🧾️ Download transcript
Summary
In today's episode, we help a listener decide whether to use micro-influencers to promote their e-commerce brand. Should they hire through an agency or go the DIY route to save money?
Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A several days each week.
Show notes: SideHustleSchool.com
Email: team@sidehustleschool.com
Be on the show: SideHustleSchool.com/questions
Connect on Instagram: @193countries
Visit Chris's main site: ChrisGuillebeau.com
Read A Year of Mental Health: yearofmentalhealth.substack.com
If you're enjoying the show, please pass it along! It's free and has been published every single day since January 1, 2017. We're also very grateful for your five-star ratings—it shows that people are listening and looking forward to new episodes. 😎 🙏🏼
Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A several days each week.
Show notes: SideHustleSchool.com
Email: team@sidehustleschool.com
Be on the show: SideHustleSchool.com/questions
Connect on Instagram: @193countries
Visit Chris's main site: ChrisGuillebeau.com
Read A Year of Mental Health: yearofmentalhealth.com
If you're enjoying the show, please pass it along! It's free and has been published every single day since January 1, 2017. We're also very grateful for your five-star ratings—it shows that people are listening and looking forward to new episodes. 😎 🙏🏼
Hosted on Acast. See acast.com/privacy for more information.
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Is crypto perfect? |
| 0:01.9 | Nope. |
| 0:02.7 | But neither was email when it was invented in 1972. |
| 0:06.0 | And yet today, we send 347 billion emails every single day. |
| 0:12.1 | Crypto is no different. |
| 0:13.5 | It's new. |
| 0:14.2 | But like email, it's also revolutionary. |
| 0:17.6 | With Crackin, it's easy to start your crypto journey with 24-7 support when you need it. |
| 0:22.6 | Go to crackin.com and see what crypto can be. Don't invest unless you're prepared to lose all the |
| 0:26.7 | money you invest. This is a high-risk investment, and you should not expect to be protected if |
| 0:29.2 | something goes wrong. |
| 0:44.9 | Hey, S hustlers. Thanks so much for being out there. Chris Gallego here, your host. Today's question, should I hire micro influencers to promote my brand? What are micro influencers? We should |
| 0:51.4 | talk about that first. But we have a listener who wants to know |
| 0:54.6 | he doesn't have a lot of budget, but wants to spend some money. And he's like, I can't afford to |
| 0:59.7 | pay, you know, famous influencers. And I don't know if he should do that, even if he had the money. |
| 1:04.1 | But he's heard about micro influencers, which are basically people who have a certain amount |
| 1:08.7 | of platform or profile or number of followers, but it's not huge. |
| 1:13.9 | And this can actually be a good fit in some ways because sometimes people who are just up and |
| 1:17.7 | coming, they're going to do more for you, they're going to care more about your brand, |
| 1:21.5 | and they actually have a closer relationship with their followers than somebody who has |
| 1:25.6 | tons of followers. So it can be effective. |
| 1:28.4 | He's wondering about should he invest in this microinfluencer campaign. Is it the best use of his |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from Chris Guillebeau, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Chris Guillebeau and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2026.