#2905 - Q&A: ““What’s the best ticketing strategy for my event?”

Side Hustle School

Chris Guillebeau / Onward Project

Business, Entrepreneurship, Careers

4.8 • 3.3K Ratings

🗓️ 14 December 2024

⏱️ 5 minutes

🔗️ Recording | iTunes | RSS

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Summary

Today’s episode tackles a question about the best way to sell tickets for an event. Should you keep sales open on a rolling basis or create urgency with a waitlist and limited sale dates? Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A several days each week. Show notes: SideHustleSchool.com Email: [email protected] Be on the show: SideHustleSchool.com/questions Connect on Instagram: @193countries Visit Chris's main site: ChrisGuillebeau.com Read A Year of Mental Health: yearofmentalhealth.substack.com If you're enjoying the show, please pass it along! It's free and has been published every single day since January 1, 2017. We're also very grateful for your five-star ratings—it shows that people are listening and looking forward to new episodes. 😎 🙏🏼 To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

Transcript

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0:00.0	Turning an idea into a small business doesn't happen by accident. You need to be all in.
0:05.5	At constant contact, we have the digital marketing tools you need to get the word out, close the sale,
0:10.3	raise the funds and gather a community around this thing you've built. So let's do this together.
0:15.2	Let's send this, share this and shout this from the rooftops. Let's segment this, automate this,
0:20.3	and AI this for real results fast. Let's get out of this what we put rooftops. Let's segment this, automate this, and AI this for real
0:21.6	results fast. Let's get out of this what we put into this. Let's build this. Let's grow this. Let's
0:26.6	win this. Get started today at constantcontact.com. What's the best ticketing strategy for an event?
0:44.1	This is a fun question because I have been doing ticket sales myself recently after a couple of years of not doing live events.
0:51.2	I'm really excited to do a new event on neurodiversion next spring in Austin,
0:55.1	Texas. And so here we've got a listener who has also been producing events. She's wondering
0:59.7	about ticket sales and what's the best strategy for it. Should she release tickets on a rolling
1:05.1	basis or use more of a wait list strategy with limited dates of sale? So we're going to talk about
1:10.8	the pros and cons of
1:11.7	both methods, help or decide which approach might lead to more engagement in higher sales or better
1:16.5	conversion, basically. So if you ever want to do any kind of live event or if you're just
1:19.8	interested in why people buy when they buy, this applies to more than just events, but we'll
1:25.3	look at it in the context of running an event. Ticket sales
1:28.1	strategy, what's the best way to do it? Detailed question and my answer coming right up.
1:35.3	Turning an idea into a small business doesn't happen by accident. You need to be all in. At constant
1:41.1	contact, we have the digital marketing tools you need to get the word out,
1:44.6	close the sale, raise the funds and gather a community around this thing you've built.
1:48.8	So let's do this together. Let's send this, share this and shout this from the rooftops.
	...

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