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Side Hustle School

#2903 - TBT: Santa's Secretary Sees Seasonal Surge

Side Hustle School

Chris Guillebeau / Onward Project

Business, Entrepreneurship, Careers

4.83.3K Ratings

🗓️ 12 December 2024

⏱️ 6 minutes

🧾️ Download transcript

Summary

In this week’s “Throwback Thursday” segment, we hear from the “Letters from Santa" operator whose side hustle has experienced significant growth in the past two years. She now earns more than $25,000 each holiday period. Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A several days each week. Show notes: SideHustleSchool.com Email: [email protected] Be on the show: SideHustleSchool.com/questions Connect on Instagram: @193countries Visit Chris's main site: ChrisGuillebeau.com Read A Year of Mental Health: yearofmentalhealth.substack.com If you're enjoying the show, please pass it along! It's free and has been published every single day since January 1, 2017. We're also very grateful for your five-star ratings—it shows that people are listening and looking forward to new episodes. 😎 🙏🏼  To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

Transcript

Click on a timestamp to play from that location

0:00.0

Turning an idea into a small business doesn't happen by accident. You need to be all in.

0:05.5

At constant contact, we have the digital marketing tools you need to get the word out, close the sale,

0:10.3

raise the funds and gather a community around this thing you've built. So let's do this together.

0:15.2

Let's send this, share this and shout this from the rooftops. Let's segment this, automate this,

0:20.3

and AI this for real results fast. Let's get out of this what we put rooftops. Let's segment this, automate this, and AI this for real

0:21.6

results fast. Let's get out of this what we put into this. Let's build this. Let's grow this. Let's

0:26.6

win this. Get started today at constantcontact.com. Santa's secretary sees seasonal surge.

0:44.0

Hey friends, what's up and welcome to Side Ussel School.

0:47.1

Welcome as well to Throwback Thursday.

0:49.1

Every Thursday we take a look at someone whose story has evolved since we first featured them.

0:53.4

Last week we heard from a

0:54.3

side hustler whose passion for fitness transformed into an affiliate marketing blog. That guy is doing

0:59.4

really, really well. Today, we're going to hear from the letters from Santa operator.

1:04.3

We featured her a couple years ago. Her side hustle has experienced significant growth in the

1:09.4

past two years. She was really happy to make

1:12.1

$1,000 the first time she did the project, just kind of a fun thing. And she now earns more than $25,000

1:17.7

each holiday period. She's also got it dialed in. Her systems are basically set up to where

1:23.7

it's kind of a turnkey process. It doesn't take a ton of work, or at least it doesn't take a ton of setup. She just kind of gets right back to it each year. So let's hear the update from

1:32.1

Sarah. I'm going to pass the microphone to her. I'll be back at the end with a few brief comments.

1:49.5

These past two holiday seasons have been a whirlwind for my letters from Santa business, so there's a lot to update you on.

1:51.9

To recap, what started as a small side gig has snowballed into an operation that's keeping

1:56.3

Santa's mailbag full and merry.

...

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