290: Follow-Up: How to Keep Clients From Forgetting You

Hustle Humbly Podcast

Alissa Jenkins & Katy Caldwell

Entrepreneurship, Realestatepodcast, Realestate, Realtoreducation, Realtor, Business

4.9 • 809 Ratings

🗓️ 24 February 2025

⏱️ 42 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

What’s worse than being ghosted by a potential client? Finding out they bought or sold without you! 😩 Staying top of mind is one of the most important skills you can develop as a Realtor, but it’s also one of the trickiest to navigate. No one wants to be that pushy, annoying agent, but if you don’t follow up, you risk losing business to someone else.

In this episode, we’re tackling the art of staying top of mind in a way that feels natural and professional (and doesn’t make you feel like a stalker). We answer a listener question about how often to check in with potential buyers and sellers and break down exactly what to say and how to keep in touch—without feeling salesy.

You'll learn:

How often to follow up with leads that are 2-3 months (or longer) away from buying or selling
Simple, effective ways to stay in touch without annoying people
How to organize and track your leads so no one falls through the cracks
Why email lists, handwritten notes, and social media DMs all play a role in keeping you top of mind
How to stop feeling like you have to be best friends with every past client

If you've ever wondered, Am I reaching out too much? Not enough?—this episode is for you! Grab a coffee (or a notepad), and let's get into it.

Key Quotes & Takeaways

💡 “You don’t have to be best friends with every client. You just have to provide a level of service that makes you unforgettable.” – Alissa

💡 “If you don’t follow up, you risk losing them to someone else. People don’t know you’re still selling real estate unless you remind them!” – Katy

💡 “Stop judging yourself. It doesn’t have to be perfect. Just reach out.” – Alissa

💡 “Following up isn’t about being pushy. It’s about being helpful, being present, and being a resource.” – Katy

Products Mentioned

Trello (for organizing leads & pipeline)
MLS alerts for seller follow-up

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Transcript

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0:00.0	They briefly said at a party, I'd like to buy a house one day.
0:05.0	Right.
0:06.0	And I was like, that counts.
0:09.0	I'm going to write you down.
0:11.0	We both reminded them like, hey, it's important.
0:15.0	Social media is important, but it's more important that you're diversifying
0:19.0	because you just don't know what you're missing and who's
0:22.5	going to see it. She was so thankful. Yeah. She was like, this is amazing. So thorough. I don't
0:31.8	have to regurgitate it twice. Right. I don't have to remember. Hi, y'all. Welcome to Hustle Humbly.
0:38.1	It's Alyssa and Katie, and we are two top-producing realtors in the Baton Rouge market.
0:42.1	We work for two different companies where we should be competitors, but we have chosen
0:45.5	community over competition.
0:47.1	The goal of our podcast is to encourage you to find your own way in business.
0:50.8	So stop comparing yourself and start embracing your strengths.
0:54.6	Hey, Katie. Hi, Alyssa. This is so fun.
0:58.5	Woo, okay. Welcome to episode 290. Almost to 300.
1:02.3	Oh, I know. You do like when we get to even numbers. I do. Like, it's going to start with a
1:06.8	three soon. You're like almost to 300 and still making mistakes. Well, all the time. And we'll be
1:12.9	able to say, yeah, we have 300 episodes. I know. Wild. I know. Okay, this episode is going to be
1:19.3	about staying top of mind. Yes. You know, but, you know, what's the average now? People buy and sell a
1:25.4	house every... Ten years. It's getting longer and longer.
1:28.2	You've got to stay top of mind a long time.
	...

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