Hi, this is Greg. Look for my book The Agile Brand on Amazon or on my website at the

agile.world.

Welcome back to the Agile World. This is Greg Kilstrom.

In the last few episodes I talked about Back to the Agile World, this is Greg Kilstrom.

In the last few episodes I talked about what sets

agile brands apart.

Now I'm going to talk about what really changed

in society and marketing in consumers that really has necessitated agile brands in the first place.

So there's a few different things that I talk about in my book, the agile brand. First thing is social

transformation and I'll get into more detail in that in a little bit here. Second

thing is the idea of brand as experience.

The third thing, market disruption.

Fourth, exponential technologies.

Fifth, modern customer experience

in the device agnostic consumer, and finally, agile marketing and real-time data.

So I'm going to talk about social transformation here in this episode.

So when I talk about social transformation, it's not just

social media, although social media has certainly had a huge impact on the way

that we interact with brands, the way that we purchase things, the way that we look for products and services.

You know, one example of that is, you know, I often ask the question,

how do you find products and services that you end up buying?

It used to be back in the day, pre-social media, pre-internet, you know people would actually talk to one another and

...