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Green Dreamer: Seeding change towards collective healing, sustainability, regeneration

29) Saving the face of sustainability and getting publicity for your conscious brand with Orchard and Broome’s Stephanie Sica

Green Dreamer: Seeding change towards collective healing, sustainability, regeneration

kaméa chayne

Nature, Alternative Health, Society & Culture, Philosophy, Health & Fitness, Science

4.9661 Ratings

🗓️ 7 July 2018

⏱️ 37 minutes

🧾️ Download transcript

Summary

If you're interested in learning how working with a publicist can elevate your work, or what doing PR for yourself might look like, this is an episode for you.

 

What do we need to have in place before we pitch our work to the media (or work with publicists to do so) to increase our chances of getting featured? From a PR perspective, what does sustainability need to garner more attention from the public? Founder of Orchard and Broome, the first PR agency to selectively represent sustainable and ethical brands, Stephanie Sica, shares her wisdom with us.

 

HIGHLIGHTS

[3:43] Stephanie: “I love the innovation and creativity that sustainability offers.”

[7:46] What Stephanie does to create work/life balance as an entrepreneur.

[8:36] One thing eco-creatives and entrepreneurs can do to increase reach and credibility.

[10:11] How to know when a brand ready to work with a PR agency.

[11:52] Why it’s important for brands to have of a budget and invest in long term relationships.

[14:38] What it means for entrepreneurs do do PR for themselves.

[16:48] What brands should look for in a publicist.

[21:40] Stephanie: “I think we need to work hard to stress the inclusivity of sustainability and the idea that sustainability can be for everybody.”

[28:00] Stephanie: “I don’t compare myself to others because I wouldn’t be where I am today if I didn’t do things my way.”

 

Thanks for bringing your light! Find the full show notes with links and resources at www.greendreamer.com, and share your #1 takeaway from the episode tagging our featured guest and me @KameaChayne to spread the light and to let us know you're tuning in!

Transcript

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0:00.0

Hey there, this is your host, Kamea. I hope you had a restful holiday season and that your start to this new year has been all of the things that you might need during this time.

0:11.7

As we move deeper into 2025, first of all, I'm so excited to share the many conversations we already have in the pipeline for you this season.

0:20.5

So definitely stay tuned

0:22.2

and make sure you're subscribed to my Substack newsletter, which you can find at camilla.substack.com.

0:29.9

And I also just want to share that our call for your direct support continues as well, because

0:34.7

independent media is more important than ever, and every contribution,

0:39.4

no matter how small or large, really helps us out so much. So if you haven't already, we invite

0:45.0

you to join our Patreon or Substack membership or contribute a gift of any amount at

0:50.5

greendreamer.com slash support. If you need a planner for the new year,

0:55.5

you can also check out our fundraising

0:57.4

green dreamer planners

0:58.7

at greendreamer.com slash shop.

1:01.8

Thank you so, so much

1:03.4

for whatever forms of support

1:05.1

you're able to share with us.

1:06.9

For now, enjoy the show.

1:10.1

Sustainability is typically seen as either Boho, crunchy, vegan, lesser quality,

1:18.1

or more so these days seen as unattainable.

1:22.8

If there is more inclusivity in association with sustainability,

1:26.9

I think it will get more and proper attention.

1:31.7

If you're curious how PR can elevate your work,

1:35.3

how to get started finding a good publicist,

...

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