Welcome to Care More Be Better, a podcast for people like you who care about the social impact of conscious companies and everyday heroes.

Hear inspiring stories from those who put people in planet before profit and personal gain.

You'll learn how you can make a difference, vote with your dollars, and get involved today.

Here's your host, Karina Belizzi.

Hello, fellow do-goaters and friends. I'm your host, Karina Belizzi, an activist and cause

marketer who's passionate about social impact and sustainability. Today, we are going to talk

about the power of words as we meet a super fan of the one-liner

and Ray of Sunshine herself, Ashley, Seng.

Before we dive into this topic and meet our Ashley, I'd like to invite you to visit our

website, caramorebebetter.com.

You can sign up for our newsletter to be the first to gain access to new episodes and easily

browse past shows on topics that matter most to you. You'll find full transcripts, suggestions

for actions you can take to make a difference, and even make a contribution to support this show.

I met Ashley saying when she reached out because she simply had to introduce me to Dr. Lydia

Camuto Bocere, who I feature in episode 13.

She knew this podcast would be the perfect place to tell the story of what Lydia was doing to support the higher education of citizens of Africa.

Ashley is a force in her own right.

She helps social entrepreneurs and do-gooders like Lydia use the power of words to improve their impact and ensure their success.

Ashley is based in central Illinois, with a background in anthropology and a penchant for travel.

Before launching her brand strategy consultancy, she worked with a variety of

nonprofit organizations, including one focused on human rights in Senegal, and a local branch

of Habitat for Humanity in the Midwest area. Ashley, welcome to the show. Hi, thank you so much

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