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The Heart & Hustle Podcast

289: Pricing Guides 101: What to Include in Yours to Increase Bookings

The Heart & Hustle Podcast

The Heart University

Entrepreneurship, Business, Marketing

4.81K Ratings

🗓️ 18 October 2022

⏱️ 27 minutes

🧾️ Download transcript

Summary

Today we are diving into the what, why, when, and how of PRICING GUIDES. Service providers, and pricing guides are a HUGE asset when it comes to helping get potential inquiries to book you, not ghost you, and turn inquiries into raving fans. Pricing guides can elevate the entire experience of your business, make you look professional as heck, help communicate expectations in a clear way, and get more bookings in your door.

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Show notes: https://theheartuniversity.com/289-pricing-guides-101-what-to-include-in-yours-to-increase-bookings

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The Heart Conference Dallas: www.theheartuniversity.com/conference 

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Pricing Guide Templates 

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Athletic Greens: www.athleticgreens.com/HEART

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Meyer Cookware: www.meyer.com/heart

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Transcript

Click on a timestamp to play from that location

0:00.0

You're listening to the Heart and Hustle Podcast. We are your hosts,

0:03.2

Evie McCloud and Lindsay Roman. Thank you for tuning into another

0:05.8

episode of the podcast. We love that you're here. We drop episodes twice a week on

0:10.1

Tuesdays and Thursdays. So hit that subscribe button so you don't miss a single episode.

0:14.0

Today we are diving into the what, the why, the when, and the how of all things pricing guides.

0:19.0

Service providers, pricing guides are a huge asset when it comes to helping get potential inquiries to book you, not ghost to you, and turn inquiries into raving fans.

0:27.0

Pricing guides can help elevate the entire experience of your business,

0:31.0

make you look professional as heck and help communicate

0:33.3

expectations in a clear way, plus get more bookings in your door.

0:36.8

Basically all good things. They should be doing a lot more than just

0:40.5

communicating what you charge, right? So today we are driving into everything we know on pricing guides.

0:45.4

We cover what a pricing guide actually is.

0:47.5

When in your business journey you should think first about making one,

0:50.4

how to actually go about making one,

0:52.0

and at the end of this episode we break down

0:53.6

everything we recommend you should include in your pricing guide. Do not

0:56.7

skip this episode my friend I can promise you there are things you need to know to

1:00.5

include in your pricing guide that you probably are missing. So, ready to elevate your business,

1:04.6

showcase your value in a high-end way, and increase your sales and bookings. Yep, I thought so. Let's get to the show.

1:11.2

All right, all right, all right. The next Heart Conference is coming to Dallas, Texas on

1:16.0

October 10th through 12th, 2023. We are freaking out, guys. The Dallas Heart Conference

1:22.1

pre-sale tickets are live right now this week only

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