When you start to think about products and ideas in terms of product lines, that really opens

the doors for possibilities and it gives you a better chance for success because with most

products that are part of a product line that have different variations or designs, not all

of them are going to perform equally. Some of those variations are going to perform very

well and some of them are not going to perform well. And of those variations are going to perform very well

and some of them are not going to perform well. And that can really put a damper on your expectations

for your brand moving forward.

What's up guys? You're listening to another episode of Selling on Amazon with Andy Isam.

In this episode, we're going to talk about how to come up with a product line that changes your life.

I've got 10 criteria here for a product line that can change your life or that will change your life when you execute the business strategy that we

teach you guys here on the podcast and also, of course, in the other resources and all the

content that we're trying to put out there for you guys. And the reason why the inspiration

came for this episode to talk about product line versus, you know, how to come up with a product that changes your life is because

I want you to think bigger picture when you're trying to come up with your first product idea.

I think we get too narrow-minded when we're starting our brands that we just think about

a product as one skew, like one product. But when you start to think about products

and ideas in terms of product lines, that really opens the doors for possibilities. And it gives

you a better chance for success. Because with most products, I would say, most products that are part of a product line that have different

variations or designs, not all of them are going to perform equally. Within a product line,

within different variations, some of those variations are going to perform very well and some of them

are not going to perform well. And if you, you know, only focus on one specific skew, one design, one variation,

and you launch with that and it doesn't go as well as you thought or hoped that it would go,

...