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Think Fast Talk Smart: Communication Techniques

288. Turn Your Audience into Co-Creators: Lessons from the Tiger Sisters

Think Fast Talk Smart: Communication Techniques

Think Fast Talk Smart

Education, Career Growth, Career, Improv, Public Speaking, Influence, Career Skills, Communicating, Careers, Language Learning, Business, Communication, Leadership

4.7 • 805 Ratings

🗓️ 14 May 2026

⏱️ 28 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

The Tiger Sisters share the keys to collaborative communication.

Good marketing communication doesn’t just go one way. As the Tiger Sisters know, building a brand is about bringing your audience into the conversation.

Cherie and Jean Luo are sisters, tech and finance experts, and co-hosts of the Tiger Sisters Podcast, a show about money, power, and love. Their approach to content creation mirrors how they think about communication: know your audience, stay curious, and embrace feedback. “We often think about our community as the co-producers of our episodes,” Cherie says. “Each episode we put out is like a mini product. Once we put it out, we can get feedback on whether or not people are resonating.”

In this episode of Think Fast, Talk Smart, the Tiger Sisters join host Matt Abrahams, sharing how they’ve built a thriving brand through collaboration — with each other and with their audience. From simplifying complex topics to crafting messages that resonate, the Luo’s insights show why the best communication is about healthy back and forth.

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Chapters:

  • (00:00) - Introduction
  • (02:20) - The Tiger Sisters Mission
  • (03:56) - Going Viral on TikTok
  • (05:46) - Explaining Complex Topics
  • (07:42) - Learning from the Audience
  • (09:51) - Working as Sisters & Co-Founders
  • (12:51) - Reinventing Careers
  • (14:17) - Family Expectations
  • (16:06) - Personal Branding
  • (18:43) - Teaching Through Storytelling
  • (20:48) - The Final Three Questions
  • (26:10) - Conclusion

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Transcript

Click on a timestamp to play from that location

0:00.0

Hi, Matt here. We're excited to celebrate a milestone. Think Fast Talk Smart is approaching our 300th episode.

0:09.0

To mark the occasion, I'll be hosting two free Ask Matt Anything events on June 3rd at 8 a.m. or 8 p.m. Pacific.

0:17.2

We'll run these on LinkedIn and YouTube. Open to everyone around the globe.

0:21.6

Before taking your questions, I'll share one of my favorite new communication structures

0:26.6

for advancing ideas and arguments.

0:29.6

Anyone joining can submit questions online during the event.

0:32.6

And a few of our learning community members will have the opportunity

0:35.6

to ask me their questions

0:37.7

live on video.

0:38.9

Don't miss this opportunity to be part of this live AMA on June 3rd.

0:42.9

Be sure to sign up on LinkedIn, YouTube, or FasterSmartter.io slash live.

0:49.2

Now a word from one of our sponsors.

0:51.6

Their support covers the cost of production, allowing us to bring you quality content

0:56.0

free of charge.

0:59.3

Language isn't just about words, it's about connection, opportunity, and credibility.

1:03.9

That's one reason I like Babel.

1:05.6

It focuses on real-world communication, not just vocabulary drills, but practical conversations you can actually use,

1:12.6

whether that's collaborating internationally, traveling for work, or building relationships

1:16.7

across cultures. The lessons are short, about 10 minutes, so they fit into busy schedules,

1:22.1

and they're designed by more than 200 language experts with tools for listening, speaking,

1:26.9

reading, and writing. It adapts

1:28.8

to how you learn and helps you track real progress over time. For many of our listeners,

...

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