Welcome back to part five, the final installment of our Temples of Stokes series,

celebrating iconic California

Surf Retailers. Today, we have a conversation with Ed Wright and Brian Fredrickson

of Sunset Surfboards. We began this series with The Frog House, a raucous clubhouse

of a retail store, chaos managed masterfully by T.K. Brimer.

We then chatted with Bing Copeland, who transitioned a surfboard brand into a retail store,

then passed both of those things off to Matt Calvani, who ushered it into the 2000s.

We then spoke with Robert Hausson, who started as a shop employee at Harbor Surfboards in Seal Beach,

saw the limitations of the business, and then convinced owner Rich Harbor to pivot the business model,

and ultimately sweat equitied his way into ownership.

Episode 4 was with Josh Hansen, second generation co-owner of Hansen

surfboards, who built a brand around a surfboard label that is now 20,000 square feet of

retail space managing 55 employees. Well, today we sign off this series with an iconic

surfboard label that really kind of trained

up many important shapers, laminators, sanders, transitioned it into a retail store that even

employed our very own Scott Bass, eventually expired its life cycle as a retail store and despite the various

business evolutions and detours has always continued to output high quality

handmade surfboards up until this day, sunset surfboards.

But before we do, I wanted to introduce actually a really amazing new sponsor for

our network of podcasts here. The company is called Veyer Watches. And I was actually fed one of

their Instagram ads just one day, a couple of, I don't know, a month ago, just scrolling

Instagram, an ad pops up. And I saved it because I wanted to dig in and learn more when I had the time.

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