#288: Relaunching a Photography Business After Hitting Pause How Amanda Cole Found Confidence, Clients, and $6,900 in Sales
Worth Every Penny Joycast
Sarah Petty
5.0 • 3.6K Ratings
🗓️ 5 November 2025
⏱️ 21 minutes
🧾️ Download transcript
Summary
You've built a business, then stepped away—maybe for kids, for a move, or to support someone else's dream. But what happens when it's your turn again? In this heartfelt episode, Amanda Cole shares how she's rebuilding her photography business from scratch after years away, and what's surprising her most along the way.
• How Amanda made 3 "Julies" from her martial arts school email list
• Why trusting the process (even when it feels messy) can lead to big wins
• The mindset shift that helped her finally let go of judgment and raise her prices
If you've ever wondered whether it's too late—or too complicated—to begin again, Amanda's story is the hope-filled push you need.
RESOURCES:
Photography Business Tools to Get Started
INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are.
www.photographybusinessinstitute.com/boutiquebreakthrough
Transcript
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| 0:00.0 | If you've ever hit pause on your photography dreams to put your family or another passion first, |
| 0:07.7 | you are going to feel what we're talking about deep in your heart. |
| 0:12.5 | Today I'm chatting with photographer Amanda Cole, who's been in the game since 2006, |
| 0:18.1 | owned five studios in three different states, and most recently stepped away to help |
| 0:23.4 | grow her family's martial arts business. |
| 0:26.3 | She's a mom of four with three still at home, and she's relaunching her boutique photography |
| 0:31.0 | business from scratch, this time in Knoxville, Tennessee. |
| 0:35.6 | Since relaunching, she's already made two Julie's, including one over |
| 0:39.1 | $2,400. Let's dive into Amanda's comeback story. Welcome Amanda. Hey there, my name's Sarah Petty, |
| 0:49.1 | and I went from a stressed out, overworked mama with three babies to be named one of America's most profitable |
| 0:55.7 | photographers without working my kids' lives away. Now I'm the founder of the Photography Business |
| 1:01.7 | Institute where we provide guided support from start to finish, whether you're a beginner |
| 1:06.9 | photographer dipping your toes in or a more advanced photographer with big income goals. |
| 1:12.9 | Each week on this podcast, I'll show you how to find and serve photography clients in a world |
| 1:18.7 | where we can keep it free thanks to everyone having a digital camera in their pocket. |
| 1:25.3 | Take the first step to adding more joy and profit to your life by downloading |
| 1:29.4 | your free photography business tools at photography business institute.com. |
| 1:36.1 | Hello. So good to have you here. You are a busy person. That's an understatement. |
| 1:48.0 | I had three kids in two and a half years, so I get it, right? Everything is so fun and there are so many opportunities. So share what you're just sort of like high level, what the trajectory of your photography business has done, because you've moved all over, you've started and stopped |
| 2:01.8 | a couple times, had different models, like what were you doing? |
| 2:05.8 | So I've always been an entrepreneur at heart. It's something that I totally enjoy. I started |
| 2:13.5 | photography working for a company in Houston where I was born and raised. |
... |
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