People are buying a course because they want a transformation, they want a result. I have no business

qualifications. I studied law at university, not business. I don't have any official, anything,

when it comes to business. What I have is my experience and the things I've done and we've all

got experiences. People want something that's real and that's going to have heart and soul.

That's the magic that you're going to bring to this.

If the and that's going to have heart and soul, that's the magic that you're going to bring to this. If you have been wanting to create an online course for your business, but you've been stuck in

your own way, you've been procrastinating, you've been overthinking it, you have just not been doing

it, it feels like this mammoth task and you don't know how to break through and actually

blum and do the thing, then I have created this episode of the She Meets Business

show for you. I, this is a very practical episode, okay? I'm going to break down my entire

framework for how you can take content and ideas from inside of your head and turn it into an

online course that you can sell that people are going to absolutely love.

And I'm creating this episode because I know how it feels to want to create something, but to feel so overwhelmed and stuck with the idea of actually creating the thing. Because for two years,

I went round in circles. I mean, to be honest, I had a lot of money blocks. I had a lot of

imposter syndrome bubbling up. I had a lot of like, oh, I should just do everything for free happening. But when it actually came to creating a product, I think for me, the biggest thing was my feeling of inadequacy or my feelings of who am I to create this. I don't know what I'm talking about.

I'm not an expert. And it really got in my way. And many years later, actually, I was at a

Hayhouse event with a bunch of Hayhouse authors, would you believe? And so these are all like

people who've written like multiple, multiple books. And I was talking to them at

Pizza Express while we're eating pizza about like how they managed to write so many books. I remember

one guy he said, um, he said, I think of a topic that I really want to learn about. And I go and

learn about that thing and then I write a book on it. And I was like, I'm sorry, what? Tell me again.

And he was like, yeah, I just go learn something. and then I write a book on it and I was like I'm sorry what tell me again and he's like yeah I just go learn something and then I do it for myself and figure it out and

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