#288 - 8 Years Of Exodus! Reflecting on the Last 8 Years of Exodus and Our Anniversary Sale!
The WHTL Podcast - Whitetail Deer Hunting Tactics, Stories & Expert Guests
Jake Hofer
4.9 • 616 Ratings
🗓️ 16 May 2023
⏱️ 57 minutes
🧾️ Download transcript
Summary
- Impact on the trail camera market through warranty policies and D2C model
- Different demographics buy different types of trail cameras
- Mistakes and setbacks are inevitable in business, and it's important to learn from them and adapt
- Close relationships are important
- Taking pride in positively impacting the outdoor camera space
- The market for trail cameras has become increasingly competitive, with fewer new brands popping up
- Being nimble and adapting to market shifts is crucial for success in the industry
- Although more competitive, newer brands can be successful with the tools and communities available in the hunting industry.
- The most rewarding aspect of Exodus is being involved with good people, building a culture one can believe in, and seeing personnel grow.
- Everyone has their own struggles and challenges, regardless of their level of success.
- Gratitude for one's customers and supporters should always be expressed.
- Controlling ground scent significantly prevents deer from scooting around cameras during hunting season.
- Ideal terrain features for cell cameras include the tops of drainages leading into a bench, hardwood fingers into swamps and marshes, and fence gaps or community scrapes at the bottom of a hub.
- Tops of drainages leading into a bench are great terrain features to use cell cameras on for intel purposes.
- Whitetail hunting can be approached in many different ways, but it's important to have conviction in your process.
- Successful whitetail hunters share common traits of being methodical and organized in their approach.
- Winter inventory is more impactful than summer inventory for hunting purposes.
- And so much more!
Don't wait to take advantage of the sale, inventory is limited and discounts like this only happen twice a year. SAVE 25% STORE WIDE starting May 19th at 8 am CST here:
Want to win a $750 Exodus gift card AND a $750 Asio Gear gift card? Sign up for your chance to win here:
CONNECT:
-https://linktr.ee/exodustrailcamera
-https://bit.ly/TheDeerGearPodcast
-https://linktr.ee/TheLandPodcast
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Took eight years to make this podcast. We're here. |
| 0:04.3 | It did take eight years. |
| 0:06.1 | Yeah, eight year anniversary episode. We like to do these every single year because I think a lot changes in the business from a full calendar shift. |
| 0:13.6 | And something that hasn't changed, though, is an anniversary sale. |
| 0:16.6 | And this Friday, we're launching a killer, killer opportunity to lock up some Exodus equipment. |
| 0:22.3 | And essentially, 25% off site wide, a deal that good, we have to cap them. |
| 0:27.0 | We have to cap them on the cameras. |
| 0:28.4 | So first 300 renders or any render bundle, first 300 rivals or any rival bundle, you can save 25% off by using the code EXP. |
| 0:36.1 | And then everything else on the website, arrows, gear, accessory, solar panels, booster antennas, 25% off, uncapped, all the way to June 12th. What do you think about that? Makes me want to buy a camera. Dude, it's pretty dang good because we get inquiries all the time. Dylan's always coming over to me. Hey, when's our next sale? This person's looking to save. What if they order 20 cameras like this right now? Good as it gets. As good as it gets. Like compared to Black Friday, it's essentially the same sale. Two big discounts a year. This is one of them. It's the kickoff summer. So be proactive, man. Don't don't wait because with those caps, they will go fast. |
| 1:11.0 | So don't hesitate. You get the email, wait for, so when's the email going out? You said the 19th. So what you said? May 19th, Friday, 8 a.m. Central Standard Time. We're sending out an email. But if you want to show specific support for the podcast, for the podcast, use the code EXP. We'll also have the discount code in the email. |
| 1:08.2 | We just can't track it as much. |
| 1:09.2 | Basically, we want to make sure guys support the podcast for the podcast use the code expe we'll also have the discount code in the email |
| 1:28.0 | we just can't track it as much basically we want to make sure guys support the podcast appreciate |
| 1:31.9 | what we're doing and it's the same exact thing same exact discount but it's just a way for us to measure |
| 1:36.5 | it that's just the kind of the marketing analytics guy in me so humor me on that for anyone |
| 1:41.4 | listening well you you got it so right now you got the code don't wait |
| 1:47.3 | that goes live on your phone don't wait there's always a handful of guys every year we've we've done this |
| 1:52.8 | for what six seven years probably anniversary sale maybe six years five years yeah for sure six |
| 1:57.2 | yeah um every year there's always a handful of people to say, oh, I waited too long. |
| 2:01.7 | Can I still get the discount? Don't be that guy. Yeah. We only have so much inventory and that's why we wish we could do it for 10,000 cameras, but we can't. And the other thing to mention to this, too, in all websites, everything else, my email is getting bartered with discounts. But I really want to highlight this. We are a direct consumer |
| 1:58.6 | manufacturer. We do not have ginormous |
| 2:00.8 | margins. 25%. We feel that. That is a very |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from Jake Hofer, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Jake Hofer and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2026.