287: How to Change Your Sales Mindset to Make More Money

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

Jenna Kutcher | Entrepreneurship, Business Strategy & Marketing

Business, Marketing

4.8 • 12.3K Ratings

🗓️ 28 August 2019

⏱️ 33 minutes

🔗️ Recording | iTunes | RSS

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Summary

Raise your hand if you love selling. Anyone? Anyone? No? I see way more people with their hands way down. I get it. We’ve all been sold to in a way that feels sleazy, pushy, and manipulative and we don’t want to be those people. As consumers we’re naturally inclined to be skeptical of whatever product or service is being peddled. That mindset block transferred over to me as an entrepreneur, and it took some careful undoing to finally realize that I can sell differently. And you can, too. This episode will work to retool your own mental blocks around selling. I will walk through the actual steps you can take in your business to sell with authenticity and realness, rather than feeling like you're bothering your people or, worse, losing members of your audience simply because you're selling the things you believe in. Ready to sell with confidence and really move the needle in your biz? PRESS PLAY. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/howtosell/

Transcript

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0:00.0	You're listening to the Gold Digger Podcast episode number 287.
0:05.0	Raise your hand if you love selling.
0:08.0	Anyone? Anyone?
0:11.0	Yeah, I didn't think so. Let's get real for a second.
0:14.0	When I used to think about selling to my audience,
0:16.0	it always made me feel a little squirmy and uncomfortable.
0:19.0	I truly believe that my audience they didn't want to be sold to.
0:22.0	I even said that once in front of a group of really smart
0:25.0	businessmen and they laughed at me because no one wants to be sold to.
0:29.0	Unless it's something that will really make a difference in our lives.
0:33.0	Now, I remember on the flight home from the mastermind
0:36.0	unpacking my feelings with selling and asking myself,
0:39.0	why no men were apologetic about getting their paid offers out into the world.
0:43.0	Because if I had convinced myself that my audience just wanted
0:47.0	to feel good vibes and encouragement and support,
0:49.0	then I wouldn't have a business.
0:51.0	And if I didn't run a profitable business,
0:53.0	then I couldn't spend all the time that I do creating free content
0:57.0	to help the masses.
0:59.0	As I continued to unpack my queesiness over selling and asking myself
1:02.0	why a million times, I realized that you're probably a lot like me.
1:07.0	Well, the old me, you hate selling and we've got to fix that.
	...

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